Twitter Settles with Activist Investor, Dorsey Keeps Position

Twitter and activist investor Elliott Management have come to an agreement to keep chief executive Jack Dorsey in his position, at least for now. Elliott Management, a $40 billion hedge fund that has a 4 percent stake in Twitter, sought to oust Dorsey from his position, claiming that, by splitting his attention between Twitter and Square, the chief executive let the former company lose its competitive edge and slip behind rivals. On February 21, Elliott nominated four candidates for Twitter’s board to add to the pressure. Continue reading Twitter Settles with Activist Investor, Dorsey Keeps Position

YouTube Readies Paid Service, Mobile Viewership on the Rise

During its recent earnings call, Google claimed that YouTube is now bigger than any single cable network among the 18-49 demographic. YouTube’s heavily engaged user base and significant mobile growth were highlights of the discussion. The video-sharing network will put its own online stars to the test early next year when its new paid video service is expected to launch. Media partners representing more than 90 percent of current YouTube viewing have signed on to the new service, although Google has yet to secure deals with major TV networks. Continue reading YouTube Readies Paid Service, Mobile Viewership on the Rise

Google Confirms it Will Include Buy Buttons in Paid Search Ads

Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads