Super Bowl Expands to More Apps, Sets Streaming Records

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

NFL, Snap Extend Content Partnership for Next Two Seasons

The National Football League extended its content partnership with Snap for its 2018 and 2019 seasons, and added a Sunday experience, the Sunday Publisher Story, to deliver game news, highlights and hourly updates. The NFL content will continue to be featured in Snapchat’s Our Stories. In addition to the NFL, Snap has inked content partnerships with all major U.S. leagues as well as NBC and IOC for Olympics and Fox Sports for the 2018 FIFA World Cup. The NFL and Snap signed their first deal in 2015. Continue reading NFL, Snap Extend Content Partnership for Next Two Seasons