Amazon is bringing new levels of immersion and interactivity to the NBA on Prime, with features including opt-in personalized bet tracking with FanDuel, customizable Multiview, and AI-powered Key Moments and Rapid Recap. Tipping off on its 11-year agreement with the NBA on October 24, viewers will experience “personalization, engagement and broadcast quality with a comprehensive suite of interactive features and AI-powered enhancements,” according to Amazon. The NBA is also teaming with AWS and harnessing AI to bring live stats and in-depth analytics to fans during games. AWS becomes the official cloud partner of the NBA, WNBA, and others via the multiyear partnership. Continue reading Amazon Teams with NBA, FanDuel to Offer AI Stats, Features

Yahoo Sports has teamed with C15 Studio to launch the Yahoo Sports Network, a FAST channel offering more than 60 hours per week of original reporting on gameplay from the NFL, NBA, MLB and more. Included are live series such as “The Ariel Helwani Show,” “Yahoo Sports Daily,” “Inside Coverage” and “Yahoo Fantasy Forecast,” mixed in with recorded programming including “The Kevin O’Connor Show,” “Football 301” and others. Initially available on LG Channels and Sling Freestream, Yahoo Sports Network plans availability on Samsung TV Plus, Amazon Fire TV, Fubo, Plex, Prime Video and The Roku Channel in the weeks ahead. Continue reading Yahoo and C15 Launch FAST Channel: Yahoo Sports Network

The Walt Disney Company and Fox Corporation are joining forces to market their sports streaming services. In addition to being sold separately, ESPN’s upcoming direct-to-consumer platform and FOX One will be offered as a $39.99 monthly bundle starting October 2. Both individual services debut August 21, with ESPN charging $29.99 per month and FOX One priced at $19.99 monthly. FOX One will include Fox’s NFL and MLB telecasts as well as FOX News, FOX Weather, FOX Business, FOX Broadcasting and more, while the ESPN DTC service will include access to ESPN’s linear networks, ESPN+ and ESPN on ABC. Continue reading ESPN DTC and FOX One Merging into Mega Package This Fall

The Walt Disney Company concluded its Upfront advertising sales with notable increases in sports and streaming commitments and an overall figure consistent with 2024’s number. Sports was a bright spot, generating close to $4 billion through both linear and addressable platforms including ESPN and others, propelled by double-digit growth in volume for “Monday Night Football” and College Football and a “high single-digit” increase in NBA volume driven largely by the NBA Finals and the half-time and post-game analysis series “Inside the NBA” that ESPN landed starting this year. Continue reading Disney’s Upfront Ad Commitments Led by Sports, Streaming

Fox Corporation found a receptive audience among advertisers during the 2025-26 upfront cycle, where its Tubi streaming service, sports franchise and FOX News operations drew attention and assurances of revenue. Having principally wrapped negotiations, the Murdoch operation won a vote of confidence from Madison Avenue, which promised new spending highs. NBCUniversal, the first company to conclude negotiations, also had a record upfront propelled largely by sports, including what was said to be a sell-out on the Super Bowl inventory across linear, Peacock streaming, and Spanish-language Telemundo platforms (30-second spots reportedly reached $8 million). Continue reading Fox, NBCUniversal Share Results of Successful Upfront Cycle

Disney’s ESPN all-access streaming app, priced at $30 per month for an “unlimited” package, will roll out this fall. Those who subscribe as part of a Disney+ and Hulu ad-supported bundle will get all three services for $36 per month, discounted to $30 per month for customers who sign up at launch. Included in the new app — simply named “ESPN” — will be live NFL, NBA, college football and basketball games as well as programming from sister services ESPN2, the SEC Network and ESPN on ABC. The package will also feature new betting tie-ins, fantasy products, documentaries and studio programming. A “select” plan starts at $12 per month. Continue reading ESPN Announces Its New Streaming App Will Launch This Fall

Peacock wants to be the place to watch basketball this fall when the NBA makes its debut on the streamer with the 2025-2026 season. As the result of an integration between the platform and the NBC Sports production team, Peacock will give basketball fans special functions that make watching NBA games more convenient in their living rooms or on their phones. Multiview and key plays, two popular YouTube features, are coming to the NBA on Peacock. The idea is to provide viewers with an immersive NBA experience. NBCUniversal shared the news at the NBC Upfront presentation at Radio City Music Hall in New York City. Continue reading NBCU Enhances Streaming Features for Peacock NBA Debut

The Canon Americas Lab exhibit at CES this year featured a demonstration of Canon USA’s Volumetric X Motion Capture system that creates videos viewable from any camera angle. The multi-camera system leverages 2D data, 3D volumetric data, and analytical tools for sports and entertainment applications. The basis of the system is the same as the Free Viewpoint video system — Canon’s CES 2023 headliner — which was used in an NBA pilot for Cleveland Cavaliers’ alternative game stream. We checked in with the project’s researchers for updates, including ESPN highlights on Meta’s Xtadium VR app, a new U.S. volumetric studio, and how AI was used in this technology. Continue reading CES: Canon Updates Its Volumetric X Motion Capture System

Sports streamer FuboTV has launched new premium options from services including Paramount+, Showtime, FanDuel and NBA without the need for a basic Fubo subscription. FanDuel Sports Network (formerly Bally Sports Network) will be available in Fubo’s Pro base plan while Paramount+ With Showtime and NBA League Pass will be offered as add-on channel packages. In addition, the Fubo Free collection of nearly 200 FAST channels will be available to subscribers of the new standalone packages. Fubo “aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel.” Continue reading Fubo Now Offers Standalone Premium Subscription Services

Venu Sports (pronounced “venue”) has been selected as the name of the new streaming joint venture launching this fall from Disney/ESPN, Fox Corporation and Warner Bros. Discovery. Although pricing has yet to be announced (some estimate it will run $40-$50 per month), the partners are underway in branding their bundled package, unveiled in February as an effort to reach sports fans who don’t already subscribe to pay TV. In March the group announced the new venture’s CEO would be Pete Distad, who spent six years at Hulu followed by a decade at Apple in positions including running global distribution and business ops for Apple TV+. Continue reading Venu Sports Is Name of New Streamer from ESPN, FOX, WBD

Apple Sports is a new free app for iPhones that delivers real-time scores, stats and more via a GUI designed by Apple. Available to download from the App Store in the U.S., Canada and UK, the app currently tracks Major League Soccer, Premier League soccer, the National Basketball Association, men’s and women’s NCAA basketball, and the National Hockey League, among others. More sports will be added over time, Apple said, mentioning Major League Baseball and the National Football League. The concept is designed to keep fans continuously connected to their favorite teams while driving Apple TV tune-in. Continue reading Apple Sports App Provides Stats, Real-Time Scores and More

FOX, Warner Bros. Discovery and The Walt Disney Company through its subsidiary ESPN are finalizing plans to form a new, multi-league sports streaming service expected to launch this fall. The direct-to-consumer offering would be made available via a new app and subscriptions could also be bundled with existing services like Disney+, Hulu and Max. The media companies launching the joint venture — who will each have one-third ownership of the new platform — have yet to announce a name or pricing model, but said content will be “from all the major professional sports leagues and college sports.” Continue reading Disney, FOX, WBD Finalizing a New Sports Streaming Venture

Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Continue reading WBD Will Begin Streaming Live Sports on Max in Two Weeks

Chinese tech giant Alibaba Group is restructuring its C-suite. Chairman and CEO Daniel Zhang announced that on September 10 he will step down to be replaced by Eddie Yongming Wu as CEO and Joe Tsai as chairman. Zhang will continue to run Alibaba’s cloud computing division for now, which the company plans to spin off in an IPO. Tsai is currently Alibaba’s executive vice chairman (and owner of the NBA’s Brooklyn Nets) and Wu is chairman of Alibaba’s Taobao Tmall Commerce Group. Wu will maintain his role with the e-commerce interests along with his new duties at Alibaba, where he will also replace Zhang on the company’s board of directors. Continue reading Alibaba Announces a Major Overhaul to Its Top Management

Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier