Verizon-Hearst Venture Creates Mobile Content for Millennials

Verizon Communications and Hearst have formed Verizon Hearst Media Partners, a 50-50 joint venture to create content for millennials to watch on mobile devices. Two channels are coming soon: RatedRed.com, for “millennials from the heartland,” featuring programs on music, food, outdoors, politics, military and faith, and Seriously.TV, a comedic take on current events. The channels will also be available on Verizon’s go90 streaming service, launched in the fall, as well as computers and TV. Other channels are in the works. Continue reading Verizon-Hearst Venture Creates Mobile Content for Millennials

Yahoo Targets Growing eSports Audience with New Video Site

While the future of Yahoo’s media operations remains in flux, the company continues to invest in key vertical segments, the latest of which is an eSports gaming news and video site. Yahoo Esports initially plans to cover “League of Legends” (Riot Games), “Heroes of the Storm” (Blizzard Entertainment), “Street Fighter V” (Capcom), and “Counter-Strike: Global Offensive” and “Dota 2” (Valve). With the growing success of eSports, media companies such as ESPN and Turner Broadcasting are also entering the market. Continue reading Yahoo Targets Growing eSports Audience with New Video Site

Investors Are Drawn to eSports as Popularity Doubles in U.S.

The eSports category, competitive gaming, is poised to skyrocket in popularity in the U.S., says a Frank N. Magid Associates report. Long popular in Asia, eSports has grown 100 percent in the last two years in the U.S. Of the 70 percent of Americans, aged 8 to 64 years old who play some kind of game, nine percent watched or attended an eSports event in 2013, a figure now grown to 18 percent. Games that fill arenas with fans include “League of Legends,” “Dota 2,” “Counter-Strike: Global Offensive” and “Hearthstone.” Continue reading Investors Are Drawn to eSports as Popularity Doubles in U.S.

ESPN.com Debuts eSports Vertical Dedicated to Video Gaming

ESPN launched a new vertical on its website to cover all things related to competitive gaming, including news articles, event coverage, profiles of prominent eSports figures, and analysis. The network started broadcasting professional video game tournaments in 2014 and released a special edition of ESPN The Magazine focusing on eSports in 2015. The success of those projects helped spur the launch of the new vertical, which currently covers popular games such as “League of Legends.” Continue reading ESPN.com Debuts eSports Vertical Dedicated to Video Gaming

Sports Business Forum: Panelists Talk eSports, VR, Sensors

The NBA manned point on Thursday at the CES Sports Business Forum with assists from NextVR and Intel. Dallas Mavericks owner Mark Cuban and NBA great Shaquille O’Neal were on hand to share their perspectives on tech investing in sports and more. Sessions featured NextVR’s Brad Allen, Sacramento Kings owner Vivek Ranadive, Intel CEO Brian Krzanich, and others. Sensors, sports betting, and the future of VR broadcasting were among the most popular topics. The event was hosted by Turner Sports and served as a lead-in to their eSports Showcase. Continue reading Sports Business Forum: Panelists Talk eSports, VR, Sensors

CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

Virtual reality began to dominate headlines last year at CES, and that drumbeat will only grow louder this year. Falling at the beginning of the proclaimed release window for two of the flag bearers of the VR renaissance, Oculus and Sony, and accompanied by a bumper crop of hardware and software suppliers, VR is ready to emerge from the shadows of the early adopters and meet the general consumer. We expect to see innovative products in January from companies such as Google, GoPro, HTC, NextVR, Sixense, Yezz and others. Beyond gaming and 360-degree video, we’ll be watching for new approaches to live streaming sports and music events. Continue reading CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

VR Exploding at Sundance Fest, to Reach $70B Value by 2020

At the Sundance Film Festival in January, the New Frontier program will host 30 virtual reality experiences, more than double the number from last year. Those 30 were chosen from a pool of 200 to 300 submissions. Most projects are artistic or experimental but two came out of Hollywood, highlighting continued interest there. Now, pointing to Facebook and Google’s big investments and recent VR experiments by the National Basketball Association and The New York Times, one market researcher projects virtual reality’s value at $70 billion by 2020. Continue reading VR Exploding at Sundance Fest, to Reach $70B Value by 2020

DirecTV Planning to Debut Live 4K Broadcasting in Early 2016

DirecTV has joined the ranks of those looking to bring more 4K content to consumers. During New York’s TranSPORT conference, DirecTV’s Phil Goswitz confirmed that the company plans to launch a live 4K broadcast service sometime early next year. He said live sports transmissions are currently being tested and DirecTV has the ability to transmit up to 50 new UHD channels. Goswitz explained that DirecTV is “moving into working with partners” for more 4K content. CBS, ESPN and Fox are among the networks that have also been experimenting with live 4K production. Continue reading DirecTV Planning to Debut Live 4K Broadcasting in Early 2016

NFL Stops Fans From Sharing Sports Video Clips via Twitter

The tension between intellectual property owners and user-generated video sports replays came to a head when Twitter deactivated two popular sports accounts: Gawker Media’s Deadspin, with more than 887,000 Twitter followers, and @SBNationGIF, an offshoot of Vox Media’s SB Nation. The takedown came in response to complaints from the National Football League. But critics note the fuzzy line between fair use and IP infringement; some sports leagues, such as the NBA, regard user-generated videos as marketing, not infringement. Continue reading NFL Stops Fans From Sharing Sports Video Clips via Twitter

Research Points to Internet Impacting TV Ratings, Ad Revenue

According to new figures released by Moffett Nathanson Research, the growth of online ads will have a significant impact on traditional television and other media. Analyst Michael Nathanson predicts that ad spending on TV will decrease by 3 percent annually through 2020. He also forecasts that online advertising, led by tech giants Google and Facebook, will increase annually by 12 percent over the next five years and exceed spending for TV ads by 2017. The forecast comes as cable TV ratings are down 9 percent and 566,000 cable and satellite subscribers canceled their service during Q2. Continue reading Research Points to Internet Impacting TV Ratings, Ad Revenue

NBA to Offer Individual Out-Of-Market Games for First Time

Starting next season, the NBA will let fans watch individual out-of-market games for $6.99 on smartphones, tablets and PCs, as well as from any cable or satellite provider that offers NBA’s League Pass. Providers such as AT&T, Comcast, DirecTV, Dish, Time Warner Cable and Verizon currently offer League Pass. A $120 package for all out-of-market games of an individual team will also be available. Although $6.99 per game is not exactly cheap, it may be a good deal for fans who want to watch a particular matchup, and costs only a fraction of League Pass. Continue reading NBA to Offer Individual Out-Of-Market Games for First Time

Yahoo Hosting Lucrative Daily and One-Week Fantasy Sports

Yahoo now hosts daily and one-week fantasy sports games, one of the most popular activities on the Internet, with an estimated 57 million fans in the U.S. and Canada. Yahoo, similar to other online destinations, has long hosted season-long fantasy sports but the daily segment has grown rapidly in the last two years. Yahoo stands to make hundreds of millions in new revenue, say analysts. Two companies dominate the category: FanDuel and DraftKings, which are now drawing interest from big name investors. Continue reading Yahoo Hosting Lucrative Daily and One-Week Fantasy Sports

Periscope Streams Wimbledon But Is Banned at Tournament

Periscope both was and was not at Wimbledon this year. The tournament’s digital content team used Twitter’s live video broadcasting app to take fans on a Roger Federer-led walking tour of the facility. Federer also anchored Wimbledon’s Periscope feed of the matches at the All England Lawn Tennis Club. But Wimbledon simultaneously banned attendees from using the live-streaming app in the stands. Periscope CEO Kayvon Beykpour wasn’t fazed by the seemingly contradictory move. “Their motivation is preserving the sanctity of play,” he said. Continue reading Periscope Streams Wimbledon But Is Banned at Tournament

Facebook Plans to Push More Videos and Share Ad Revenue

Videos on Facebook garner 4 billion views a day — 75 percent on smartphones — and the company is increasing its efforts to turn views into profits. Its newly unveiled strategy is to share ad revenue with video creators, both to attract better content and more ads. Facebook will keep 45 percent of the revenue, similar to YouTube’s revenue model, but the two differ in a significant way: Facebook will divide the creators’ 55 percent share of ad revenue among all the videos that appear adjacent to the ad, based on how long users watch each video. Continue reading Facebook Plans to Push More Videos and Share Ad Revenue

DraftKings: Disney Investing in Online Fantasy Sports Business

Disney is reportedly investing $250 million in DraftKings Inc., a Boston-based online fantasy sports startup. DraftKings enables fans to play fantasy sports on a per-game basis with real money. As part of the deal, DraftKings has committed to spending more than $500 million in future advertising on ESPN’s platforms. While sports fans have enjoyed a variety of options for fantasy leagues from CBS, ESPN, Yahoo and others, the model involved tracking performances across an entire season — and did not involve playing for cash payouts. Continue reading DraftKings: Disney Investing in Online Fantasy Sports Business