Pandora Hopes to Convert Users with Free On-Demand Music

Pandora Media is launching free on-demand music with 15-second ads, in an effort to boost declining revenue and users. In doing so, it inches closer to rival Spotify’s model. According to one source, the user will be able to queue up 15 minutes, 30 minutes or an hour of specific songs for every ad watched; the company is still testing models that mix music and ads. By offering free songs in exchange for ads, Pandora hopes to entice listeners to sign up for its $9.99 per month Premium on-demand tier, which was introduced in March. Continue reading Pandora Hopes to Convert Users with Free On-Demand Music

Pandora Turns to Pay TV in Selecting New CEO Roger Lynch

In the wake of Pandora Media hiring a new chief executive, Roger Lynch, the company’s stock rose 4.7 percent on shareholder optimism that the new leader would take the struggling online music service in a better direction. Lynch, who most recently led Sling TV and was previously at Dish Network since 2009, is Pandora’s fourth chief executive in less than two years. Pandora fell from its No. 1 position in music streaming services as it faced competition from Spotify and Apple Music, both of which boast huge song catalogs. Continue reading Pandora Turns to Pay TV in Selecting New CEO Roger Lynch