Deezer, the global music streaming platform based in France, claims to have developed a technique for flagging — and potentially deleting — songs that use artificial intelligence to simulate the performance of popular singers. “We need to take a stand now,” Deezer CEO Jeronimo Folgueira said in an interview. “We are at a pivotal moment in music.” His company plans to “weed out illegal and fraudulent content” in an effort to protect artists. Deezer’s detection technology is still under development. It relies on AI, which Folgueira said he is not against if it is used ethically. Continue reading Deezer Says Its Tech Can Flag and Delete Deepfake AI Tunes

TikTok is launching the #NewMusic search hub as a discovery space for global artists to showcase new songs. Prior to its Friday rollout, the hashtag already had 18 million views on TikTok, which is now fashioning it as a destination for music fans seeking content from new and established artists. TikTok says NewMusic will often feature exclusive drops and let artists connect with fans. The ByteDance company has partnered with Jonas Brothers and Miguel to promote NewMusic. Jonas Brothers’ new single “Waffle House” has amassed 1.1 billion views on TikTok’s For You pages internationally. Continue reading TikTok Rolls Out ‘NewMusic’ Global Search Hub for Discovery

Amazon is offering advertisers a unique marketing opportunity within “Thursday Night Football,” inviting them to take advantage of new streaming tech by programming different creative messages within the same 30-second slot. “For the first time in NFL history, fans across the country will no longer view the same national commercials while enjoying live coverage provided by Prime Video on Fire TV devices,” Amazon said at the NewFronts. For example, an automotive brand could promote sports cars to younger adults, SUVs to outdoor enthusiasts and a general spot for everyone else — all in the same 30-second window. Continue reading Amazon Offers New Ad Model for Thursday Night NFL Games

There’s been a lot of noise recently about music generated by artificial intelligence tools. The clamor is on multiple fronts: generative mimicry of specific artists’ vocal styles, the potential to put Muzak-style background tunesmiths out of business with potentially cheaper alternatives, and the particulars of takedown orders. The matter came to a head this month after generative AI vocals prompted to sound like Drake and The Weeknd performed a song called “Heart on My Sleeve,” written and produced by a TikTok user. The tune quickly went viral, raising numerous concerns. Continue reading Music Industry Contends with Artificial Intelligence Disruption

YouTube is expanding its Analytics for Artists feature with a new Total Reach metric that will include data for fan-uploaded YouTube Shorts. In addition to official content uploaded by the artist as well as user-generated long-form videos, YouTube says Total Reach represents “the most comprehensive snapshot of the size of an artist’s audience on YouTube,” showing how many viewers are experiencing content across all formats. The company is also launching a new Songs section in Analytics “to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place.” Continue reading YouTube Expands Analytics for Artists Tool, Adds Shorts Data

The Academy of Motion Picture Arts and Sciences has formed a Production and Technology Branch to include about 400 individuals previously classified as members-at-large. The branch “represents members working in key technical and production positions in all phases of filmmaking, from pre- to post-production,” AMPAS says, listing chief technology officers, senior department heads in tech and creative services, and preservation and restoration specialists as among the inductees. In addition, credited production roles — including stunt coordinators, script supervisors, choreographers, music supervisors, colorists, line producers and associate producers — will be part of the branch. Continue reading AMPAS Diversifies with a Production and Technology Branch

The Human Artistry Campaign launched at South by Southwest (SXSW) last week with a goal “to ensure artificial intelligence technologies are developed and used in ways that support human culture and artistry — and not ways that replace or erode it.” With support from over 40 industry organizations — including the Recording Academy, SAG-AFTRA and the Recording Industry Association of America (RIAA) — the coalition outlined principles advocating AI best practices, emphasizing “respect for artists, their work, and their personas; transparency; and adherence to existing law including copyright and intellectual property.” Continue reading Music Industry and Copyright Office Advance Positions on AI

Spotify is adding new features that will allow for more social expression and help users discover new music, among other things. The audio streaming giant service is adding a video feed designed to recommend songs, podcasts and audiobooks via short clips, like those found on TikTok, YouTube Shorts and Instagram. “Previews,” as they’re called, allow users to swipe through content recommendations. Generated either via algorithm or configured by an artist or podcaster, the short videos are meant to encourage a deep dive into something new or saving for later.
Continue reading Spotify Launches New Video Feed to Keep Listeners Listening

In his first letter to creators, YouTube’s new CEO Neal Mohan emphasized the company’s priority for the year ahead is to keep providing creators with tools to make money. YouTube is also focusing on experiments with generative AI, and alternative formats including Shorts and podcasts. “A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform” Mohan reminisced. “In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.” Continue reading YouTube CEO Mohan Emphasizes AI, Creators, New Features

Meta Platforms announced today that it is introducing new creative tools and features for Facebook Reels, including support for videos of up to 90 seconds, extending the previous maximum of 60 seconds. The updates arrive a few months after the company unveiled support for Instagram Reels of the same duration (news that followed TikTok’s jump in video length from three to 10 minutes in an attempt to more directly take on Google’s YouTube). Among the new creative tools include the ability to create Reels with trending templates and a “Grooves” feature that automatically syncs video to the beat of a song. Continue reading Meta Adds New Creative Tools, Features for Facebook Reels

Spotify is harnessing OpenAI’s generative artificial intelligence for DJ, a personalized audio guide that will not only curate tunes based on a listener’s taste, but will also deliver commentary and banter “in a stunningly realistic voice” that leverages technology from subsidiary Sonantic, acquired last year. The new feature is launching in beta this week in the U.S. and Canada with a high level of human oversight, expected to diminish over time. The combination of “generative AI tooling” and the expertise of Spotify music editors will allow the company to scale and customize “in ways never before possible.” Continue reading New Spotify AI DJ Offers Custom Playlists and Commentary

After nine years as CEO of the world’s largest video-sharing platform, Susan Wojcicki announced last week that she was stepping down from YouTube, to be replaced by the company’s chief product officer Neal Mohan. The move comes after nearly 25 years of working for parent company Google, where she started as its first marketing manager (founders Larry Page and Sergey Brin famously set up Google’s early office space in Wojcicki’s Menlo Park garage). Wojcicki is known for leading the charge to acquire YouTube, co-creating Google Image Search and helping to launch AdSense, among numerous other accomplishments. YouTube’s number of average daily users has more than doubled under her leadership and content has expanded with new services such as YouTube TV, YouTube Premium and YouTube Music. Continue reading YouTube CEO Wojcicki Steps Down After 25 Years at Google

YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

Spotify reported strong net growth of 33 million new monthly active users but another quarterly loss for Q4 2022, culminating a period during which the company invested heavily in podcasts. The news came amidst layoffs and an announcement that the company’s chief content and advertising officer Dawn Ostroff will depart. Spotify CEO Daniel Ek conceded with regard to the aggressive podcast growth that he “probably got a little carried away and overinvested relative to the uncertainty we saw shaping up in the market.” Given the result — 20 percent global user growth, to 489 million MAUs — Ek concluded “I would do it again.” Continue reading Spotify Reports Q4 Loss Despite 20 Percent Growth in Users

Google is introducing a new artificial intelligence app called MusicLM that creates music in any style or genre based on text prompts and can translate a whistled melody or casually hummed snipped into instrument sounds. TechCrunch calls the technology “impressive” but says the Alphabet company “fearing the risks, has no immediate plans to release it,” in recognition of the controversy surrounding AI models trained using copyrighted material. MusicLM was created using a dataset of 280,000 musical hours, resulting in the ability to generate minutes-long songs of “significant complexity.” Continue reading Google’s MusicLM AI Can Generate Tunes from Text Prompts