YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio

Sony has launched XYN, a platform for the creation and display of spatial content. Pronounced “zin,” XYN is an integrated software and hardware solution that “accurately captures real-world objects, human motion, and backgrounds, recreating them in virtual environments for 3D computer graphics production,” according to Sony. In addition to the XYN Motion Studio, at CES 2025 this month the company shared prototypes for a XYN spatial capture solution and a XYN headset equipped with 4K OLED micro displays and video see-through function that Sony says is intended for production purposes. Continue reading CES: Sony Bows Production Tools for Metaverse, Digital Twins

Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms

During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Continue reading CES: In-Game Sponsorships, Gamified Promos Build Brands

YouTube’s Playables, a no-download app for light games, is testing a multiplayer feature for select titles. The Playables multiplayer lets users play games in real time with others on the platform. The test kicks off with two games available on both desktop and mobile, “Ludo Club” and “Magic Tiles 3.” YouTube launched Playables to all users in May with more than 75 titles and announced this week that it plans to introduce more features and content in the future. Gaming is a “sizable” viewing market for YouTube, according to Statista, which says its most-subscribed game channels each average about 47 million monthly subscribers. Continue reading YouTube Playables Experiments with Live Multiplayer Gaming

Anticipating what one outlet calls “the likely imminent release of OpenAI’s Sora,” generative AI video competitors are compelled to step up their game. Luma AI has released a major upgrade to its Dream Machine, speeding its already quick video generation and enabling a chat function for natural language prompts, so you can talk to it as with OpenAI’s ChatGPT. In addition to the new interface, Dream Machine is going mobile and adding a new foundation image model, Luma AI Photon, which “has been purpose built to advance the power and capabilities of Dream Machine,” according to the company. Continue reading Luma AI Upgrades Its Video Generator and Adds Image Model

Google has added a Gemini extension that lets users link their Spotify accounts and leverage the AI for music search and discovery. Currently only for Android in English, the app accepts spoken and text prompts to select music by song, album, artist or playlist using “Play & Search.” Only Spotify Premium subscribers will be able to request and play specific tunes on demand. And while users will be able to use Gemini to activate existing playlists or pipe music themed to an activity or mood (like workouts or romantic meals), it cannot create a Spotify playlist or radio. Continue reading Google Offers Spotify Extension for Gemini Mobile Ecosystem

Subscription-free streaming platform Plex — which features more than 600 channels, movies and TV shows — has redesigned its user interface to emphasize discovery and personalization. The new look is available in preview on mobile, with a public rollout planned in the weeks to come. “For personal media pros, we’ve centralized media libraries into a dedicated tab,” explains Plex, noting it’s added an option to save favorite libraries and quickly access power-user features. The Watchlist now has a dedicated spot in the navigation bar. Customers are using Plex to “find any title, anytime,” then linking it across services or adding it to the Watchlist. Continue reading Free Streaming Video Platform Plex Redesigns User Interface

Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery. Continue reading Tubi Introduces Short-Form Video Clips with Scenes Feature

YouTube has come up with a new way for creators to earn. During vertical live streams, viewers can now gift hosts with “Jewels,” a form of digital currency available for purchase. The gifts appear onscreen as animations during vertical live streams, but are a cash equivalent for creators. The initial denomination, “Rubies,” equal one cent per stone, or about $1 per 100 Rubies. The new feature is rolling out to eligible creators in the U.S. who are currently enrolled in the YouTube Partner Program (YPP) and have accepted the Virtual Items Module in YouTube Studio. Continue reading YouTube Introduces Jewels, a New Way for Creators to Earn

LG Display has unveiled what it is calling “the world’s first stretchable display,” a screen capable of elongated up to 50 percent, “the highest rate in the industry.” At LG Sciencepark in Seoul this month, the company demonstrated the new panel at a meeting of more than 100 South Korean industry, academia and research stakeholders involved in a stretchable display national project. The free-form prototype has a 12-inch screen that can be folded and twisted and stretched up to 18 inches while continuing to deliver resolution of 100ppi and full RGB color by using a silicon substrate and special wiring structure. Continue reading LG Says Its New Flexible Screen Can Stretch Up to 50 Percent

Following the phasing out of legacy pricing for YouTube Premium subscribers that began in January in the U.S., the Google-owned streaming service is now doing the same in Europe and elsewhere. Long-time subscribers with pricing plans dating back to discontinued services Google Play Music and YouTube Red will begin paying the equivalent of the current $13.99 per month price starting in January 2025. The price increase encompasses both YouTube Premium, which is ad-free and includes YouTube Music, as well as YouTube’s standalone plans. Concurrently, the streaming giant is also rolling out a controls redesign for iOS and Android. Continue reading YouTube Raises Its Premium Subscription Rates Internationally

The AI search wars are officially on, with Google giving Gemini access to its online answer engine just hours before OpenAI launched ChatGPT Search. Google is primarily targeting developers with its new feature, “Grounding with Google Search,” though the Alphabet company used the occasion to also tout its new search return template, AI Overviews. Launched last week, ChatGPT Search offers responses in real time using a conversational format. Initially, it is available only to ChatGPT Plus and Teams subscribers as well as those on the SearchGPT waitlist as part of ChatGPT’s existing interface. Continue reading AI Search Wars Heat Up as OpenAI and Google Add Features

Actors Florence Pugh and Andrew Garfield are guests this week on digital-first series “Celebrity Substitute,” debuting with host Julian Shapiro-Barnum. The 25-year-old comedian is best known for his work on the viral online series “Recess Therapy,” in which he interviews young children playing in New York City for Instagram and YouTube videos. The new series, designed for mobile platforms, features celebs serving as substitute teachers in 5- to 8-minute episodes released on YouTube, with clips also shared via TikTok and Instagram. Amazon serves as a sponsored partner of the series as part of the tech giant’s push into branded entertainment. Continue reading Branded Content Series Challenges Celebs to Teach Classes