LinkedIn Unveils Language Translation Tool and QR Codes

LinkedIn is introducing two new features: the ability to use QR codes for quickly sharing profiles and contact details, and a “See Translation” button that will translate posts into different languages. Currently available for iOS and Android, the QR codes offer users a quick option for accessing someone’s profile or sharing their own code via messaging apps, email, websites or printed materials such as business cards, conference badges and company brochures. The translation tool, available for more than 60 languages, is offered through LinkedIn’s desktop and mobile web versions (and soon via iOS and Android). Continue reading LinkedIn Unveils Language Translation Tool and QR Codes

Facebook Develops Metered Paywall, Debuts Analytics Tool

Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

Time Launches INSTANT Video Platform for the Mobile Web

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

Google to Speed Up the Web with Open Source AMP Initiative

Google is readying an attempt to reinvent the mobile Web with its Accelerated Mobile Pages (AMP) Project, which has taken just nine months to develop and launch. AMP, a response to proprietary platforms such as Facebook’s Instant Articles and Apple’s News, is an open source platform that dramatically speeds the loading of Web pages, in part by caching content on the cloud. By the time AMP launches, Google will also allow publishers to track analytics, sell ads and put paywalls in place. Continue reading Google to Speed Up the Web with Open Source AMP Initiative

CES 2015: CEA’s Shawn DuBravac to Brief ETC December 4

ETC@USC begins its coverage of the 2015 International CES with a special Entertainment Technology Roundtable featuring Dr. Shawn DuBravac, chief economist and senior director of research for the Consumer Electronics Association, on December 4 at the ETC quarterly meeting at Paramount Pictures Studios. DuBravac is expected to highlight leading CE trends and innovations and preview indicators from his State of the Industry Report, the traditional kick-off of CES media briefings. Continue reading CES 2015: CEA’s Shawn DuBravac to Brief ETC December 4

Facebook Launches New Features to Influence Offline Spending

Facebook recently announced two new features for its mobile Web and iOS and Android mobile apps that will allow users to book restaurants and access TV and movie listings without ever leaving the world of Facebook. These features could help the social network compete with services offered by the likes of Fandango, Yelp and GroupOn. Ultimately, by influencing offline spending, Facebook hopes to generate more revenue and draw more advertisers. Continue reading Facebook Launches New Features to Influence Offline Spending