Advertising Opportunities Emerge for Mobile During Pandemic

App Annie reported that, in the first half of 2020, users spent 1.6 trillion hours on mobile devices, a big leap from the same period in 2019. App Annie market insights director Amir Ghodrati stated that, even if millions of people are out of work, it’s crucial for brands and companies to advertise on mobile devices, to acquire new users and enable them to set up new app habits. According to App Annie, psychologists say it takes an average of 66 days to form a habit. As the coronavirus pandemic continues, those habits are solidifying. Continue reading Advertising Opportunities Emerge for Mobile During Pandemic

Apple App Store Rules Ban Cloud-Based Streaming Services

Apple has always had strict limits on apps that users can access on its devices. For gaming, that means its 1+ billion iPhone/iPad users have one option: Arcade, the subscription service Apple unveiled in September. The App Store guidelines also ban streaming from the cloud, which limits Arcade’s capabilities. Still, software developers need to be on Apple’s iOS if they want to reach a maximum number of users. According to Sensor Tower, the iOS App Store was responsible for 65 percent of all global app spending last year. Continue reading Apple App Store Rules Ban Cloud-Based Streaming Services

Ericsson Projects Global Mobile Data Traffic to Soar with 5G

A recent Ericsson Mobility Report reveals that there has been a 68 percent increase worldwide in mobile data traffic and that it is expected to continue to grow with the adoption of 5G and increased expansion of 4G mobile networks. Ericsson predicts that, by the end of 2025, there will be 2.6 billion 5G subscriptions, accounting for 65 percent of the world’s population and generating 45 percent of the globe’s total mobile data traffic. In related news, AT&T rolled out low-band 5G service to customers in 10 cities. Continue reading Ericsson Projects Global Mobile Data Traffic to Soar with 5G

Mobile Gaming Tops PCs and Consoles to Take Market Lead

Prior to 2014, home game consoles and PCs ruled the gaming roost, but since then, mobile gaming has gained steady ground. New 2017 numbers indicate that mobile gaming’s market lead is widening, with users spending 2.3 times more on mobile than on PC and Mac games and spending 3.6 more than on home game consoles, according to an annual report released from App Annie and IDC. In total, mobile games generated $70 billion in 2017; Mac games generated $34 billion and game consoles generated $22 billion.

Continue reading Mobile Gaming Tops PCs and Consoles to Take Market Lead

Nintendo on Target to Sell 37M Switch Consoles by April 2019

Nintendo Switch, which debuted in March, is the company’s fastest-selling video game system ever. Its popularity has strained Nintendo’s pipeline, as the demand has outstripped supply in Japan and the U.S. In response, Nintendo raised its internal target for first-year sales from 10 million to 16 million. After several quarters of losses, Nintendo announced $209 million in profits in its October quarterly report, driving Nintendo stock up 75 percent in 2017. The company also finally released a mobile game last year. Continue reading Nintendo on Target to Sell 37M Switch Consoles by April 2019

Newzoo Global Games Report Notes Big Uptick in Revenues

Newzoo revealed that the global game market is on track to reach $116 billion in revenues this year, up 10.7 percent from the previous year and more than $7.1 billion than Newzoo’s previous estimate. Mobile gaming revenue is responsible for some of the unexpected increase, revised from $46.1 billion to $50.4 billion. Revenue figures from China and Japan are another bright spot. ESports is another sector showing strength, with total revenues possibly reaching $2.5 billion by 2020, $1 billion more than originally anticipated. Continue reading Newzoo Global Games Report Notes Big Uptick in Revenues

Jam City Invests in Mobile Gaming Future with Two New Hires

Los Angeles-based mobile game company Jam City (formerly SGN Games) has hired AI expert Rami Safadi and experimental psychologist Lisa Spano to lead a new research and development team. Both hires will be focused on consumer insights and leveraging data to create new gaming experiences. Safadi believes artificial intelligence will play an integral role in gaming innovation. Jam City’s hires are part of a new phase of development after its initial success, including six of the highest-grossing games in the U.S. Continue reading Jam City Invests in Mobile Gaming Future with Two New Hires

Nintendo, Comcast Reveal Details of Universal Park Alliance

After inking a deal in May 2015 with Universal Parks & Resorts, a unit of Comcast NBCUniversal, the two companies are finally revealing details of how that partnership would play out at three Universal Studios theme parks. Configured as a park-within-a-park, Nintendo videogame characters will star at rides, restaurants and other forms of entertainment. Dubbing the setting “expansive, immersive and interactive,” Nintendo and Comcast say the new attractions will open in the coming years at Orlando, Los Angeles and Osaka, Japan. Continue reading Nintendo, Comcast Reveal Details of Universal Park Alliance

Top Game Console Companies Test Tweaking Release Cycles

At least some game console manufacturers have decided not to wait for long release cycles to upgrade their hardware, but instead will begin to release new capabilities in between generations. Microsoft has said as much with regard to its next Xbox One, code-named Scorpio, and Sony has reportedly made noises that its upcoming releases will have forward and backward compatibility. They are both following the model of devices like PCs and smartphones that operate on a continuous evolution cycle. Continue reading Top Game Console Companies Test Tweaking Release Cycles

Nintendo is Shifting Gears with New Moves into Mobile Gaming

Nintendo is building its new online network, Nintendo Account, with Japanese mobile gaming publisher DeNA. Nintendo Account will allow gamers to login to games via consoles, PCs, smartphones and tablets. Nintendo recently announced that its first foray into mobile games would be “Miitomo,” a new take on the popular “Tomodachi Life” series that will emphasize microtransactions, player-to-player communications and dressing up players’ Mii avatars. The company is also replacing its defunct Club Nintendo with the My Nintendo loyalty system. Continue reading Nintendo is Shifting Gears with New Moves into Mobile Gaming

Nintendo Abandons Its Console-Only Strategy, Enters Mobile

Nintendo will unveil its first-ever game for smartphones, a radical departure from its long-term exclusive focus on its console. In the years of avoiding the move to smartphones, the Kyoto, Japan-based company missed the spectacular rise of mobile gaming, which this year, says research firm Newzoo, is on track to outpace console games in global sales for the first time. But Nintendo is finally opening up, not just with mobile games but also theme parks and a new console game. The first mobile game could debut in a few days. Continue reading Nintendo Abandons Its Console-Only Strategy, Enters Mobile

Nintendo, Facebook to Host a ‘Super Mario Maker’ Hackathon

Nintendo and Facebook are teaming up to host a hackathon at Facebook’s headquarters on July 28 and 29, centered around the upcoming “Super Mario Maker” game. The game allows players to build their own Mario courses, and Facebook employees will be creating their own levels for the game, with Nintendo as the judge. The winning creations will be released for download once the game launches in September. Nintendo hopes that allowing players to design their own games will appeal to a creative generation of young gamers. Continue reading Nintendo, Facebook to Host a ‘Super Mario Maker’ Hackathon

Nielsen: Consumers Spending More Time Engaged with Apps

Consumers typically use only a small percentage of available apps each month, but their time spent with these apps is dramatically increasing. According to Nielsen, the time spent engaged with these apps has increased 63 percent over the past two years. In Q4 2012, consumers spent a little more than 23 hours per month with apps, while that figure jumped to 37 hours and 28 minutes in Q4 2014. Meanwhile, the number of apps used has only marginally increased: 23.3 apps per month in 2011, 26.5 apps in 2012 and 26.8 apps in 2013. Continue reading Nielsen: Consumers Spending More Time Engaged with Apps

Facebook Eyes New Ways to Earn Revenue from Messaging

Facebook is looking to integrate mobile games into its Messenger app and business-to-consumer chats into WhatsApp. Both of these initiatives have the potential to generate new revenue for the social network. Game developers would potentially pay big bucks to make their games such an integral part of the Facebook experience. The gaming integration is already in the works, while the WhatsApp move may be introduced later. Facebook is talking with game developers to add new play options to Facebook Messenger. Continue reading Facebook Eyes New Ways to Earn Revenue from Messaging

Nintendo Announces its Theme Park Partnership with Universal

Nintendo recently announced it plans to partner with Universal Parks & Resorts to transform some of its most popular games, characters and worlds into theme park attractions. In partnering with Universal, which owns parks in California, Florida, Osaka and Singapore, Nintendo has an opportunity to further exploit some of its most popular franchises such as Mario, Legends of Zelda and Donkey Kong. Nintendo is expected to announce more details about the Universal partnership soon.  Continue reading Nintendo Announces its Theme Park Partnership with Universal

Page 1 of 212