DIY HTML5 mobile apps anyone? Take a look at the video on ReadWriteWeb to see how quickly it can be done using Cabana.
LinkedIn CEO Reid Hoffman, speaking at the Web 2.0 Summit, suggested that the next stage of the Web will involve creating apps and mobile UIs on top of our existing collective data.
“Some people believe that a big part of that could come in the form of technology platforms that anyone can use to create those apps and UIs,” reports ReadWriteWeb.
Mobile Web app creation platform Cabana now offers the Cabana Exchange API marketplace for app builders to add third party data and functionality.
The post cites partners such as SimpleGeo for location data, and API service Mashery whose exchange will include APIs from Klout for social rankings, Qwerly for profile discovery, FanFeeder for sports statistics, Rotten Tomatoes for movie ratings, and WhitePages.com for contact info.
Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.
Quixey is an app-specialized search engine funded by former Google CEO Eric Schmidt.
The service hopes to make it simpler for social media users (developers and consumers) to find applications and widgets for social networks.
Last week, Quixey got closer to that goal when it added Facebook, LinkedIn, Twitter and Foursquare integration.
The engine also indexes and categorizes tools and apps based on social chatter, blog posts, reviews and other third-party descriptions of their function. The search technology bypasses the clutter by efficiently mining data and app-related keywords.
Quixey co-founder Tomer Kagan explains: “A lot of apps on Facebook [for example] don’t even have a description attached — just a name. From a search perspective, if all you have to work with is like three words, it’s extremely difficult.”
The Mountain View, CA startup has raised $400,000 in seed money from Schmidt’s Innovation Endeavors.