Amazon: Rising Revenue and Technical Operation Challenges

With the coronavirus pandemic spurring online buying, Amazon saw its revenue for the quarter ending March rise 26 percent from a year earlier to $75.5 billion — the highest ever reached for what is ordinarily Amazon’s slowest quarter. According to FactSet, profit fell 29 percent from a year earlier to $2.5 billion, disappointing analysts’ average estimate of $3.26 billion. Amazon hired 175,000 new warehouse and delivery employees, and chief executive Jeff Bezos told investors this is “the hardest time” the company has faced. Continue reading Amazon: Rising Revenue and Technical Operation Challenges

Advertisers Opting for Pinterest Influencers Over Pinterest Ads

With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools.  Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads

Retail: Pinterest Coming Soon to a Nordstrom Store Near You

Department store chain Nordstrom is bringing Pinterest into its locations with a trial program in order to better engage with its customers both online and in the physical space. The retailer has a significant presence on the social networking site, more than its closest competitors combined. Nordstrom is integrating its products posted on Pinterest with the same products at its retail locations. It is also using Pinterest for its inventory management system. Continue reading Retail: Pinterest Coming Soon to a Nordstrom Store Near You