KidHQ: Walmart and Mattel Renting Space in Virtual Store

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

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5G Could Enable Interactive Video But Raise Privacy Issues

People typically associate 5G with ultra-fast high-bandwidth Internet connections, but few realize it will also impact how we watch video and could lead to a range of privacy concerns. With 5G, truly interactive television programming can become a reality, with minimal latency enabling content to respond quickly to the viewer’s emotional and physical responses. According to interactive video company Wirewax co-founder Dan Garraway, the video becomes “a two-way conversation.” In other words, while we watch 5G content, it watches back. Continue reading 5G Could Enable Interactive Video But Raise Privacy Issues

Startups Promote Interactive Video for Next-Gen Storytelling

In 2013, the interactive music video for Bob Dylan’s “Like a Rolling Stone” (directed by Vania Heymann) signaled a new wave of interest in interactive video. Although interactive media has been around for a long time, enthusiasts say that interactivity is now ready to make bigger inroads in entertainment and advertising. Web-based standards means that interactive videos can play across multiple platforms; it’s a way to differentiate content in a crowded market and, most importantly, click-through rates are impressive. Continue reading Startups Promote Interactive Video for Next-Gen Storytelling

Twitch Game Streaming Service Adds Online Poker Broadcasts

Twitch, the videogame-streaming site that Amazon acquired for nearly $1 billion last year, is now broadcasting online poker players. Twitch reportedly draws in about 100 million users each month, a number that is expected to increase with an additional wave of viewers tuning in for the poker channels. As with most videos on Twitch, the poker games are interactive, with a chat function that allows viewers to post comments and ask players questions about the strategies taken during gameplay. Continue reading Twitch Game Streaming Service Adds Online Poker Broadcasts

YouTube Experiments with Multiple Camera Angles for Videos

In an effort to make a viewer’s video experiences more immersive and interactive, YouTube is testing a new feature that allows viewers to seamlessly switch between camera angles on the videos they are watching. As of now, the feature is only available on a music performance by indie artist and YouTube favorite Madilyn Bailey from a recent YouTube Music Night. However, YouTube is currently accepting inquiries from select YouTube users interested in creating a multi-angle video of their own.  Continue reading YouTube Experiments with Multiple Camera Angles for Videos

The Wall Street Journal Launches Interactive Video Series

“WSJ: Interactive” — now available on desktops, tablets and newer Android devices — is a video series produced by the editorial staff of The Wall Street Journal. Powered by TouchCast technology, the series delivers breaking and trending news while integrating the interactivity of the Web into its videos. TouchCast enables viewers to take a more active role in consuming content by flowing between interactive on-screen graphics involving multimedia and websites while remaining within the primary video experience. Continue reading The Wall Street Journal Launches Interactive Video Series

Musicians Turn to Location Technologies for Creative Fan Interaction

  • ETCentric has featured a number of compelling reports regarding how mobile- and location-based technologies are making their way into the music world. Some very creative uses for location data are currently being implemented by musicians. For example…
  • Arcade Fire’s “The Wilderness Downtown” website asks viewers for an address and then incorporates Google Maps footage of that location into their music video. The band worked with video director Chris Milk, Google and@radical.media to create a fascinating HTML5 multi-browser experience.
  • OK Go (a big fan of technology with a reputation for media experimentation) asked fans to create GPS journeys that the band then edited into one of their music videos.
  • Panic at the Disco asked fans to send their videos of a recent 23-city tour that they will cut into their video. The band teamed up with the Viddy app launched in May (the “Instagram for video” allows users to create stylized videos and share them on social networks).
  • Bluebrain’s “National Mall” album adapts to your GPS location when using their app while walking around the Mall in downtown Washington, DC. Selections from three hours of recordings are designed to correspond to your physical location in the Mall. The band is working on a similar album/app that will be tied to Central Park in New York City.
  • Is this part of an emerging trend? Check out the music videos posted on the Mashable write-up and draw your own conclusions.