Facebook chief executive Mark Zuckerberg has identified Apple as one of the company’s biggest rivals, even as it posted record-breaking revenue and profit in Q4. The two companies have clashed over data collection, app-store fees and, most recently, Apple’s plan to enable users to opt-out of data collection by third-party apps. That disadvantages Facebook, which has become an online advertising giant. Zuckerberg noted that Apple’s move will interfere with Facebook’s ability to target ads to its 1.85 billion daily users. Continue reading Zuckerberg Anticipates Broader Competition with Rival Apple

Google’s Shoploop, developed in its R&D unit Area 120, is a video shopping platform for consumers to discover, evaluate and purchase products within the app. Shoploop general manager Lax Poojary explained that the experience is “more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site.” The Shoploop videos, which are under 90 seconds, currently focus on beauty products. Consumers can save products or follow product creators for additional videos. Continue reading Google’s Area 120 Debuts Shoploop Video Shopping Platform

To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities