Redesigned Myspace Continues to Build Millennial Audience

The newly revamped social service Myspace continues to attract an audience following its debut — with 31 million visitors and 995,000 app downloads reported in its first 14 days. It has also redesigned its mobile app and is launching a major marketing campaign to target millennials, with their music tastes and interests in mind. However, the service may still need to address issues related to offering unlicensed content from independent labels. Continue reading Redesigned Myspace Continues to Build Millennial Audience

Feature Film Makes Day-and-Date Debut on Vimeo On Demand

The release of “Some Girl(s)” marks Vimeo On Demand’s first foray into day-and-date releases. The film was directed by Daisy von Scherler Mayer and written by Neil LaBute, who adapted the script from his own stage play. The film’s “path to viewers through Vimeo On Demand is a highly-visible milestone in the growing direct‑to-consumer distribution movement, as Hollywood and independent creators alike look to bring films to market with greater speed and flexibility,” suggests the press release. Continue reading Feature Film Makes Day-and-Date Debut on Vimeo On Demand

Vimeo On Demand Gets Exclusive Distribution of New Movie

Actress Kristen Bell may soon become the poster child for a new era of film production and distribution. Following the success of a new “Veronica Mars” project crowdfunded via Kickstarter, which reached its $2 million goal in just 10 hours, Bell’s upcoming indie film “Some Girl(s)” is slated for a June 28 release in theaters and online through Vimeo’s new VOD platform. This could mark another change in the digital distribution of media. Continue reading Vimeo On Demand Gets Exclusive Distribution of New Movie

Sundance Draws Big Spending and Wide Release Commitments

Indie films are selling impressively well, and for high prices, at this year’s Sundance Festival in Park City, Utah. According to Variety, there were five seven-figure deals “that came with the promise of a healthy run on big screens.” The reason, says former ICM international and indie film topper Hal Sadoff, is that “indies are rising to fill the niche the studios have all but abandoned.” Continue reading Sundance Draws Big Spending and Wide Release Commitments

Sundance Institute will Distribute Indies Online

  • In an effort to help emerging artists reach wider audiences, the Sundance Institute has partnered with online video outlets including Hulu, Amazon, Netflix, iTunes, YouTube and SundanceNow.
  • The deals are not exclusive to any one platform, so films can be made available simultaneously on competing sites.
  • Films will be packaged under the Sundance name as part of its recently launched Artist Services Initiative. Marketing guidance will also be provided to filmmakers through the new Web-based program.
  • New Video will serve as the aggregation partner for online distribution, taking a small cut of the revenues. However, the online services will not purchase the movies, enabling the filmmakers to retain their copyrights.
  • Sundance hopes that the online initiative will provide an audience for films that typically do not find conventional distribution. First to be distributed: “Connected: An Autoblogography about Love, Death & Technology” by Tiffany Shlain and “On the Ice” from Andrew Okpeaha MacLean.