Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Google is stepping up its competition with Apple in the smartphone market. The company inked a $1.1 billion deal with Taiwan-based HTC, which added more than 2,000 smartphone specialists. Google will now be able to design more of its own hardware and may position itself to manufacture more custom silicon chips. Up until now, Google has focused on software, and purchased hardware from Samsung Electronics and HTC. Newly added HTC staff will help Google control more of the design and production. Continue reading Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Apple to Design its Own GPUs and Leave Long-Time Supplier

After sourcing its GPUs from Imagination Technologies for years, Apple has decided to design its own GPU technology. With half of its revenue from Apple, Imagination Technologies stock has tanked as a result. GPUs, graphics processing units, are the workhorses for just about everything that Apple wants its smartphones and other devices to do, including machine learning, augmented reality and virtual reality, Siri and high resolution gaming. The GPU gets its power from its ability to multitask, processing in parallel. Continue reading Apple to Design its Own GPUs and Leave Long-Time Supplier