Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips

Ticketmaster’s dynamic pricing will be investigated, pledged UK Secretary of State for Culture, Media and Sport Lisa Nandy in response to protests by thousands of disappointed fans who failed to secure tickets to the Oasis reunion tour. Fans waiting in online Ticketmaster queues saw prices shoot up by as much as £200 before they were able to make a purchase. Thousands more reportedly couldn’t even access the site to buy tickets, resorting instead to ticket-resale sites in what is being described as the biggest concert debacle since Taylor Swift fans were frustrated by their attempts to use the service to purchase 2023 Eras Tour tickets. Continue reading Concert Ticket Dynamic Pricing Draws UK Government Scrutiny

In a unanimous vote, the Federal Trade Commission has banned the use of fake reviews, such as those generated by artificial intelligence, and also prohibits reviews or testimonials that are paid for, even if written by humans. The new rule, finalized Wednesday, also reins in other deceptive practices, like paying for fake social media followers, in an effort to stem misleading practices that are increasingly used by marketers. Generative AI has made manufactured reviews easily available, though the agency’s readiness to seek fines against knowing violators may make fabulists think twice before using them. Continue reading FTC Rule Takes Aim at Fake Reviews, Influence Manipulators

After five months of testing, e-commerce giant Amazon is releasing its AI-powered shopping assistant, Rufus, on mobile throughout the U.S. via the Amazon Shopping app. By tapping the icon, shoppers can access a chat interface and query Rufus on topics such as the best portable speakers or summer dresses under $50. In time for this week’s Prime Day event, the new assistant can also provide status updates on orders. Rufus was trained on the Amazon catalog and other Internet content, so it can provide information on a wide variety of topics and reportedly also answer questions about politics and write short stories. Continue reading Amazon’s AI Shopping Assistant Rufus Is Ready for Prime Day

Amazon is increasingly betting on artificial intelligence as the key to its future growth. The company plans to spend $100 billion on data centers over the next decade — significantly more than it will spend on e-commerce and warehouse infrastructure. This is largely due to market forces. Thirty-year-old Amazon rode the e-retail wave to maturity, and the company’s AWS cloud service is now the new growth engine, driving the firm past $2 trillion in market value last week. The fifth U.S. company to hit that milestone is said to be building a new chatbot it hopes will surpass ChatGPT. Amazon also announced it has hired David Luan, co-founder of AI firm Adept. Continue reading Data and AI Propel Amazon to $2 Trillion Market Capitalization

Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year

Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

The European Commission has opened five investigations targeting Apple, Google, Meta and Amazon with regard to its new Digital Markets Act (DMA) antitrust rules. Under examination are steering practices with regard to Google and Apple and their app stores, potential “self-preferencing” tactics by Google and Amazon, Meta’s “pay or consent” policy for ad targeting, Apple’s compliance with “user choice” obligations, and also its recent App Store price adjustments for third parties. The vetting is expected to last for 12 months. The DMA was adopted in 2022 and goes into force this May. Continue reading EU’s Digital Markets Act Investigation Targets Big Tech Firms

Stability AI has released Stable Video 3D, a generative video model based on the company’s foundation model Stable Video Diffusion. SV3D, as it’s called,  comes in two versions. Both can generate and animate multi-view 3D meshes from a single image. The more advanced version also let users set “specified camera paths” for a “filmed” look to the video generation. “By adapting our Stable Video Diffusion image-to-video diffusion model with the addition of camera path conditioning, Stable Video 3D is able to generate multi-view videos of an object,” the company explains. Continue reading Stable Video 3D Generates Orbital Animation from One Image

Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts

Amazon’s net sales for Q4 were $170 billion, a 14 percent increase year-over-year. For the full year 2023, net sales were up by 12 percent to $574.8 billion. “This Q4 was a record-breaking holiday shopping season and closed out a robust 2023 for Amazon,” CEO Andy Jassy said in the recent earnings release. The results included October Prime Day and holiday season shopping. Outstanding Q4 performers included ad sales, up 27 percent to $14 billion, and Amazon Web Services, which brought in $24.2 billion, growing 13 percent.”What we’re most pleased with is the continued invention and customer experience improvements across our businesses,” Jassy added. Continue reading Growth in Ad Sales, AWS Drive Amazon Profit Up 200 Percent

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details

Amazon this week began serving advertising to Prime Video customers who did not elect to pay an additional $2.99 per month in addition to the basic annual Prime membership of $139 per year or $14.99 per month. Adding commercials is estimated to potentially bring in more than $3 billion a year for Amazon, which is expected to have 2023 revenue of around $567 billion. The surplus will come in handy to pay out $1 billion a year over 11 years for the rights to NFL’s “Thursday Night Football.” The ad-supported Prime Video service launches in the U.S., Canada, UK and Germany, with Mexico, France, Italy, Spain and Australia following later in the year. Continue reading Amazon Stands to Gain $3 Billion a Year from Prime Video Ads

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

FedEx is launching a single platform e-commerce solution called fdx that offers end-to-end e-commerce solutions for any size business. “FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” FedEx President and CEO Raj Subramaniam said, announcing the unit from the National Retail Federation’s Big Show in Manhattan. “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence.” Continue reading FedEx Launching a New Turn-Key B2B E-Commerce Solution