Zediva: Simple Rental Solution or Copyright Violation?

David Pogue of the New York Times writes that we are in a fascinating transitional period from physical media to streaming services, but that accessing streaming movies from our TVs, laptops and phones comes with a price. For example, we are missing some of the DVD features including subtitles, multiple languages and director’s commentary. We are also restricted regarding when we have access to some streaming content and how long our subscription or per-title fee allows us to view a specific title.

In response to these concerns, Pogue mentions a new streaming service named Zediva.com that provides subtitle, language and commentary options in addition to some surprising (and perhaps disturbing, for the content creators and distributors) business model features. Rented movies are available for two weeks instead of 24 hours, current titles are available the same day as DVD releases, and there are no hardware or subscription fees — simply a rental charge of $2 per movie.

The process is simple. Zediva has set up hundreds of DVD players in its California data center; the company purchases dozens of copies of current releases and makes them available to consumers. As Pogue writes: “The DVD is simply sending you the audio and video signals, as if it were connected to your home with a really, really long cable.”

Of course, content creators and distributors may have issue with this approach. In related news, the MPAA has filed a lawsuit against Zediva (since Pogue’s article), claiming that the company is violating copyright law by streaming DVDs. While the company bills itself as a movie-rental service, comparing its service with companies like Netflix that purchase hundreds of copies of popular movies and then mailing them to renters, the MPAA’s lawyers argue the service is a form of “public performance” that would require a license.

Related Wall Street Journal article: “Hollywood Studios Sue Start-Up Zediva” (4/4/11)

Horror Film to Premiere via BitTorrent, Paramount to Release the DVD

Producers have scheduled a May 19th premiere for the long-awaited horror movie “The Tunnel.” The film – set in abandoned real-life tunnels under Sydney, Australia – will be released by Paramount Pictures on DVD the same day it makes its debut online for free via BitTorrent.

Distracted Media’s plan from the beginning was to premiere the film online (funding was also raised online under “The 135K Project” with the intent of a worldwide online release). Transmission Films and Paramount Home Entertainment Australia, who partner on film acquisitions, announced they will be backing what they describe as “the film that captured the imaginations of Internet users globally.” This may surprise those who have followed Hollywood studios’ concerns regarding BitTorrent over the years, especially in the recent ongoing AFACT v. iiNet case in Australia.

According to Distracted Media’s Enzo Tedeschi (producer and editor of the film): “From day one we’ve maintained that ‘The Tunnel’ is not supporting or condoning piracy, but instead trying to incorporate a legitimate use of peer-to-peer in our distribution strategy internationally.”

The TorrentFreak post has a trailer of the film. Also, you can invest in the film online by purchasing “frames” for $1 each.

Warner Bros. Looks to Facebook for Movie Rentals

Looking for a new distribution channel in the face of decreasing DVD sales — and new ways to leverage increasing consumer time spent online — Warner Bros. Entertainment announced it will start renting movies via the popular social networking site Facebook. The first offering will be the 2008 Batman hit, “The Dark Knight.” The choice was based largely on the fact that the film has already been “liked” by 3.9 million Facebook users.

The studio created the rental application independently of Facebook, so the films will be hosted and streamed by a third party.

According to comScore, Facebook was the sixth-most popular video site in the U.S. in January. Despite its growing popularity for streaming video, Facebook has not announced any plans to launch its own paid video service.

Some analysts responded to the news that Facebook could become a serious competitor for Netflix and other online video services.