Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

YouTube is stepping up to fill what it perceives as a short-form video void in India, with a population of one billion, which is facing a ban on Bytedance’s popular video app TikTok. One New York-based creator says 80 percent of his views from a recent viral video short came from India, and YouTube, a division of Alphabet’s Google, is parlaying such information to take on short-form video phenom TikTok globally as video clips become the new battlefield for social media dominance. “There is a long game here,” said Todd Sherman, YouTube Shorts director of product management. “I think short-form video is here to stay.” Continue reading YouTube Gains on TikTok as Top Choice for Short-Form Vid

Young people who made TikTok a top destination for dance-craze videos and makeup tutorials are now making it a news destination as they seek information about the Russian invasion of Ukraine, but now it’s revealed that some users are doctoring video game images of tanks rolling in and presenting it as footage from the war. Since the conflict erupted, hundreds of thousands of videos about the ongoing saga have been uploaded to TikTok. The war has put the social video platform in the uncharacteristic role of news moderator for material that is often unverified. Continue reading TikTok Halts Russia Live Streams, Battles War Disinformation

Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids

Atmosphere — a startup that curates streamed video content for commercial venues including Westin Hotels & Resorts, Taco Bell and Texas Roadhouse restaurants, as well as gyms, spas, airports and other places people congregate — has entered into a deal with TikTok to offer clients a channel programmed with the popular app’s short-form clips. The offering will be distinct from TikTok TV, launched in November as the mobile app’s first dedicated foray onto television screens and now available via Amazon Fire TV, LG and Samsung smart TVs, Google TV and other Android TV devices. Continue reading CES: Atmosphere Brings TikTok Mobile Video to New Venues

Global consumer in-app spending is predicted to reach $133 billion in 2021, up nearly 20 percent from the prior year, according to market analytics firm Sensor Tower. Mobile games account for 64 percent ($89.6 billion) of the projected spend. While game revenue continues to grow, share of overall spending will by the end of 2021 have declined by 6.7 percent from 2020, due to “the persistent growth of non-game categories such as entertainment, which received a large boost from the ongoing COVID-19 pandemic.” TikTok is 2021’s most-downloaded app, according to the study. Continue reading Mobile Apps Trigger $133 Billion in 2021 Consumer Spending

TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of  proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader

A 2020 survey of downloads around the world revealed that TikTok tops the list of social media providers for the first time since the survey was initiated in 2018. TikTok parent company ByteDance debuted the international version of the app in 2017, which has since outdistanced Facebook, WhatsApp, Instagram and Facebook Messenger, all of which fill the other four spots in the top five apps. In 2020, former president Donald Trump called on TikTok to be forced to sell off its U.S. operations, citing security concerns. Continue reading TikTok Eclipses Facebook as Most Downloaded App Globally

Beijing-based ByteDance, parent company of social video app TikTok, which was valued at $180 billion in December, indefinitely put plans on hold for a public offering. The company had been considering an IPO in the United States or Hong Kong but its founder and CEO Zhang Yiming changed his mind after meeting with China’s cyberspace and security regulators who reportedly told him to focus on data-security risks and other issues. Another reason for holding off is that the company did not have a chief financial officer at the time. Continue reading ByteDance Pauses its IPO After Meeting with Chinese Officials

Privately-held startup ByteDance, owner of TikTok, reported that its revenue more than doubled to $34.3 billion last year, rising 111 percent from a year ago while gross profit rose 93 percent to $19 billion. As of December 2020, ByteDance — which also runs Douyin, the domestic Chinese version of TikTok, and Jinri Toutiao, a news aggregation app — had about 1.9 billion monthly active users on all its platforms. Due to share-based compensation to workers, the company had a $2.1 billion operating loss last year. Continue reading ByteDance Revenue, Profit Leap in 2020 But No IPO in Sight

President Biden revoked former President Trump’s executive order banning social-networking services TikTok and WeChat — developed by Chinese companies ByteDance and Tencent Holdings, respectively — but didn’t let Chinese companies off the hook. Instead, he replaced the previous order with another that establishes a broader review of the potential security risks found in numerous foreign-controlled apps. Biden officials said the new order would create “clear intelligible criteria” to evaluate those risks. Trump’s executive order was immediately challenged in court, and Biden’s move, said analysts, is intended to withstand such a test. Continue reading Biden Introduces Broader Review of Foreign-Controlled Apps

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools

University of Toronto’s cybersecurity group The Citizen Lab just released a report with the finding that TikTok’s underlying code does not pose a threat to U.S. national security. Former president Donald Trump and leaders in other countries accused ByteDance’s TikTok of spying for China but The Citizen Lab, which reports on censorship and surveillance by Chinese social media apps, found no evidence of “overtly malicious behavior.” However, they added that there could be undiscovered security issues. Continue reading New Report Finds TikTok Does Not Pose a U.S. Security Risk

Although the Ant Group suspended its high-profile IPO last week, Kuaishou Technology, a popular short-video and streaming media platform founded in 2011, is moving ahead. According to sources, the company, whose platform competes with ByteDance’s Douyin (TikTok in China), aims to raise about $5 billion and reach a valuation of about $50 billion by filing for an initial public offering in Hong Kong as soon as January 2021. The company was founded by engineers Su Hua, formerly at Google China, and Cheng Yixiao, a Hewlett Packard veteran. Continue reading Kuaishou, Rival to ByteDance’s Douyin, Plans Hong Kong IPO

With its new deal to invest in TikTok (with Oracle), Walmart is taking big steps to create a transformative digital-centric future and a company that can successfully compete with its closest rival, Amazon. One analyst predicted the TikTok deal could “redefine retail” and Cowen retail analyst Oliver Chen called it a “bigger-picture opportunity.” Although it’s not yet clear what Walmart will do with TikTok, it now has another way to engage with consumers not actively shopping online, perhaps gathering data or serving ads. Continue reading Walmart Propels Its Digital Future with Walmart+ and TikTok