To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies

Election coverage focused on presidential candidates Hillary Clinton and Donald Trump will get a major boost from social media, streaming technology and even virtual reality. Facebook plans to live-stream the upcoming debates with help from ABC News, while a Twitter-Bloomberg partnership will bring live streams of the debates to Twitter. YouTube, meanwhile, is slated to live-stream the debates from PBS, Telemundo and The Washington Post. And starting last night, NBC with AltspaceVR began streaming election coverage in virtual reality. Continue reading Presidential Race Gets Streaming Treatment Across Platforms