SMPTE 2015: Verizon’s Middleton Says Linear TV Is Not Dead

At the Industry Luncheon on SMPTE 2015’s second day, Verizon Digital Media Services chief product officer Ted Middleton delivered the keynote address, which was, in part, a paean to the joys of linear TV. The luncheon also honored Wendy Aylsworth, the first woman to be SMPTE president, and showed a trailer for “Moving Images,” a retrospective of the science and engineering behind the industry’s cinema and television, directed by Howard Lukk and sparked by SMPTE’s upcoming 100th anniversary. Continue reading SMPTE 2015: Verizon’s Middleton Says Linear TV Is Not Dead

“The Daily Show” Builds Out Digital Brand Beyond Cable TV

Comedy Central just hired Baratunde Thurston as a supervising producer of “The Daily Show” to oversee expansion of digital content. As Trevor Noah replaces original host Jon Stewart, “The Daily Show” is poised to deliver expanded content across a wide range of digital platforms. Thurston, humorist and author of “How To Be Black,” was formerly director of digital for The Onion. Online virality has become increasingly important for late night shows such as NBC’s “The Tonight Show Starring Jimmy Fallon” and ABC’s “Jimmy Kimmel Live.” Continue reading “The Daily Show” Builds Out Digital Brand Beyond Cable TV

NFL to Experiment Broadcasting One Game Online Next Season

For the first time, the NFL will allow one football game to be streamed on a national digital platform. The league relies heavily on television to broadcast its games, but for this single broadcast next season, it is letting digital platforms bid for the rights. The game will be a week-seven matchup between the Buffalo Bills and the Jacksonville Jaguars to be played in London. The broadcast is slated for 9:30 am Eastern time, but that will be primetime in China where the NFL hopes to attract viewers. Continue reading NFL to Experiment Broadcasting One Game Online Next Season

BuzzFeed-Produced Videos to Promote VH1 Television Shows

Cable channel VH1 and Internet media company BuzzFeed have joined forces to expand their audiences. BuzzFeed will produce videos to drive viewers to watch “Couples Therapy with Dr. Jenn” on VH1’s television channel. Segments will air on television in addition to VH1’s digital platforms and the BuzzFeed website. This is the latest deal in BuzzFeed’s Social Tune-In Program and part of its larger video expansion efforts. The company has also inked similar deals with Bravo and IFC. Continue reading BuzzFeed-Produced Videos to Promote VH1 Television Shows