Disney, Lenovo Introduce AR Headset and ‘Star Wars’ Games

Disney, with Lenovo, just released a new augmented reality kit for “Star Wars: Jedi Challenges,” which retails for $200 and includes the Lenovo Mirage AR headset, AR-powered lightsaber controller and LED puck for motion tracking. The headset relies on a phone for graphics rendering and can work with the most recent Android and Apple iOS phones. The phone is placed above the user’s field of view, and the image then mirrored on a transparent plane, allowing her to see the environment combined with “Star Wars” games. Continue reading Disney, Lenovo Introduce AR Headset and ‘Star Wars’ Games

ILMxLAB Debuts ‘Tatooine’ VR, Develops Darth Vader Projects

Darth Vader is the star of an upcoming Lucasfilm virtual reality project centered on “Star Wars.” Although the project is largely undefined at this point — it has no name, genre, or release date — what we do know is that the story will both reveal new details about Darth Vader’s background and try out some innovative storytelling techniques. Lucasfilm’s ILMxLAB, which accesses award-winning VFX facility Industrial Light & Magic, Skywalker Sound and the “Star Wars” story group, is developing the project. Continue reading ILMxLAB Debuts ‘Tatooine’ VR, Develops Darth Vader Projects

Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars