At the Sundance Film Festival, tech companies now pitch new tools to the M&E industry. This year, Dropbox is offering a time-based commenting feature for video files, and Google and Sony are open-sourcing a tool that will simplify cloud rendering. Dropbox’s new feature will aid audio and video review by adding time-based commenting. Google, in partnership with Sony Picture Imageworks, will introduce OpenCue, which breaks down rendering steps and then schedules and manages the job across rendering farms. Continue reading Dropbox, Google and Sony Debut Tech at Sundance Festival

Apple announced yesterday that it has agreed to purchase Beats Electronics for $3 billion, in a deal that is expected to help the tech giant better compete with subscription-based music services. As anticipated based on earlier reports, Apple will offer the Beats streaming music service, built on curated playlists, and its premium headphones under a separate Beats brand, while the iTunes music store and streaming radio platform will be offered alongside the Beats music service. The Beats deal marks the largest acquisition in Apple’s history. Continue reading Apple to Buy Beats for $3 Billion: Largest Deal in its History

Apple is reportedly looking into ways to expand into a mobile-payments service that would go beyond the iTunes store. Down the line, it might compete directly with the likes of Google, eBay’s PayPal and Square, which have become ubiquitous in mobile payment processing for physical goods and services. For Apple, that would likely mean consumers would be able to use their iPhones or iPads to make in-store and online purchases with greater ease. Continue reading Apple Could Make Shopping Easier with Mobile Payments Service

Startups and large tech companies such as Google are working on predictive search, a software service that acts as a digital personal assistant, anticipating needs and wants before being asked, and presenting this information to the user. This is the newest development in Web searching, particularly with mobile devices. As it becomes more mainstream, some are concerned about privacy and whether the constant data will be less than helpful. Continue reading Predictive Search Knows What You Want Without You Asking