Amazon Rebrands Twitch Prime in Shift to Gaming Strategy

Amazon debuted Prime Gaming this week, a rebranding of its first foray into the video game industry, Twitch Prime, which offers exclusive game content and free subscriptions to Twitch, the live-streaming site. There, users could enjoy free games from small studios, discounts for bigger titles like “Grand Theft Auto” and in-game gear. Prime Gaming will include those features and offer more titles and exclusive content, accessible without a Twitch account. Meanwhile, a group of artists has demanded that Amazon pay to license music streaming on Twitch. Continue reading Amazon Rebrands Twitch Prime in Shift to Gaming Strategy

Amazon Games’ Relentless Studios to Roll Out First AAA Title

Amazon Game Studios will release “Crucible” — its first big budget original game — on May 20. In the free-to-play PC hero-shooter developed by Amazon’s Relentless Studios, the user plays as one of ten hunters, each with his or her own weapons and abilities, all of them battling for Essence, a resource that enhances those abilities. Amazon has game studios in Seattle, San Diego, Orange County (Southern California) and San Francisco, with such home-grown executives as vice president of games Mike Frazzini, who has been with Amazon for 16 years. Continue reading Amazon Games’ Relentless Studios to Roll Out First AAA Title

Amazon Takes Steps to Become the Next Major Game Player

Amazon is readying the launch of Relentless Studios, the company’s video-gaming division. In May, it will introduce its first original game “Crucible,” a big-budget sci-fi shooter. It is also in development on its new cloud gaming platform, code-named Project Tempo and developing more casual games for its Twitch streaming service. With these new efforts, Amazon is competing on another front with Google and Microsoft, which have increased their gaming offerings. Video-gaming has skyrocketed during the coronavirus pandemic. Continue reading Amazon Takes Steps to Become the Next Major Game Player

Amazon Adds Game Streaming to Prime, Unveils New Games

Amazon is adding video game streaming to its Prime membership, offering subscribers one free channel on Twitch Interactive, which the company purchased for about $1 billion in 2014. Prime members can watch others play video games on Twitch for free. With this move, the Seattle-based company positions itself as a competitor to Sony and Microsoft and signals its greater ambitions in gaming. Amazon also introduced three new online multiplayer games being developed through Amazon Game Studios. Continue reading Amazon Adds Game Streaming to Prime, Unveils New Games