Microsoft to Roll Out Full Windows 10 Version for Smartphones

Microsoft will provide a full version of Windows 10, with desktop app support, to ARM chipsets with the expectation that ARM-based laptops will be the first adopters. Microsoft recently demonstrated Windows 10 on a Qualcomm Snapdragon 820 chip, with support for HD video playback, Adobe Photoshop and Microsoft Office. With emulation of x86 desktop apps, the consumer experience is unchanged. Although laptops will likely be the first, some believe it’s a harbinger of Microsoft turning a smartphone into a “real PC.” Continue reading Microsoft to Roll Out Full Windows 10 Version for Smartphones

Microsoft is Scaling Back its Consumer Smartphone Business

Two years ago, Nokia announced that it had sold its mobile phone and smartphone businesses to Microsoft in a $7.2 billion deal. Since then, Microsoft CEO Satya Nadella shifted the company’s focus to bringing software and services to Android and iOS mobile systems rather than convincing consumers to use Windows. Last week, Microsoft announced it was selling its low-end feature phone business, and yesterday added it would further scale back consumer phone efforts and cut another 1,850 jobs. The company explained it would also take a $950 million charge as part of the move. Continue reading Microsoft is Scaling Back its Consumer Smartphone Business

Microsoft Unveils New Devices with Emphasis on Windows 10

During a product unveiling in New York last week, Microsoft introduced new devices including a Surface Book laptop, the company’s latest Surface Pro tablet, big-screen Lumia smartphones that plug into displays for PC capabilities, and a $249 wearable fitness band. The press event also showcased Microsoft’s HoloLens augmented reality headset. While a focus on CE devices represents a shift for the software giant, hardware serves an integral role in a new corporate strategy that revolves around the Windows 10 operating system, designed to run on a variety of different devices. Continue reading Microsoft Unveils New Devices with Emphasis on Windows 10