Television networks are creating companion apps for their successful shows, social TV startups are developing chats and check-ins for second screen experiences, and others are pushing for new ideas to redesign today’s programming guide. But the second screen trend has thus far been based on the premise that the TV screen in the living room is the center of most consumers’ entertainment. Some are suggesting that this viewpoint is no longer accurate and, in fact, may not have been true in the past. Continue reading Second Screen Apps: Has TV Become the Second Screen?

Netflix has launched a new recommendation service called “Max” that chats with users and plays amusing games to help viewers discover new TV shows and movies. The games center on genres and actors to help gauge user preferences. Available only on the PlayStation 3 for now, the Netflix blog reports that Max will be available for other devices in the future, with the iPad version expected next. According to Netflix, Max is “rumored to be the child of Siri and HAL 9000.” Continue reading Gamification: Max Wants to be Your Personal Netflix Host

Startup company Rabbit has created a video chat program in which users can share music and videos in real-time while chatting with one another. Users can have multiple conversations with friends, that all appear in circular bubbles to enhance the feeling of being in the same space together. The new approach by Rabbit could possibly provide competition for other successful programs such as Skype, Apple’s FaceTime, and Google+ Hangouts. Continue reading Rabbit Hops Into the Game with New Video Chat Program