Netflix, Doppio Games Create Voice-Controlled ‘3%’ Prequel

Doppio Games and Netflix, teaming up with Rio Games, created multiplayer game “The 3% Challenge,” a prequel to Netflix’s original Brazilian series “3%,” through a partnership to create voice-controlled games and other entertainment. The free-to-play game launched on Amazon Alexa and will appear later this week on Google Assistant, in English and Portuguese. Although Netflix’s core strengths are TV series, feature films and documentaries, it has been moving into games, including “Stranger Things 3: The Game” and “Black Mirror: Bandersnatch.” Continue reading Netflix, Doppio Games Create Voice-Controlled ‘3%’ Prequel

YouTube Taps Ben Relles to Lead Programming Innovation

Google’s YouTube is planning new original programming with a focus on live specials and interactive content. Ben Relles, former head of unscripted for YouTube Originals, will assume his new role as head of innovation to lead the initiative. Reporting to Susanne Daniels, global head of original content, Relles will be responsible for the development of new scripted and unscripted original programming intended to foster interaction and engagement with viewers. Interactive content has been getting more attention since the success of Netflix’s “Black Mirror: Bandersnatch.” Continue reading YouTube Taps Ben Relles to Lead Programming Innovation