Brands Send Message to Facebook, Industry With Ad Boycott

Major advertisers including Verizon, Ben & Jerry’s, Patagonia, The North Face, Eddie Bauer and REI have decided not to advertise on Facebook during the month of July. The action was urged by the Anti-Defamation League, NAACP and other civil rights groups to force Facebook to reexamine its policy of refusing to remove political ads containing “blatant lies.” In response, Facebook is taking steps to persuade its top advertisers not to join the boycott, including assurances that it takes civil rights concerns seriously. Continue reading Brands Send Message to Facebook, Industry With Ad Boycott

Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Facebook to Become the Second Largest Seller of Mobile Ads

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads