Avid is moving its workflow to the cloud, providing its popular on-site editing interface to distributed production teams that will now have instant access to assets across platforms, from broadcast and cable to web and social media. Geared towards news and sports operations, the Avid Media Production in the Cloud subscription service offers a secure and convenient way to integrate existing tools and workflows with the power of the cloud “without committing to a forklift overhaul or the need for additional training,” Avid director of solutions marketing, media and cloud Raul Alba said of the rollout. Continue reading Avid Debuts ‘Media Production in the Cloud’ by Subscription

Adobe is purchasing cloud-based video collaboration platform Frame.io for $1.275 billion in a deal expected to close in Q4 2021, which ends in late November. Frame.io co-founder and chief executive Emery Wells and co-founder John Traver will join Adobe, with Wells leading the Frame.io team and reporting to Adobe chief product officer Scott Belsky, who is also executive vice president of Adobe Creative Cloud. Adobe will integrate the company’s review-and-approval functionality with Premiere Pro, After Effects, Photoshop, Illustrator and “other Adobe Creative Cloud applications.” Continue reading Adobe Is Buying Collaborative Video Software Firm Frame.io

Blackmagic Design’s release of DaVinci Resolve 15 adds Fusion, a visual effects tool often used in Hollywood films, to its professional-level color correction and audio editor. The full studio release of Resolve 15 is $300, but another, stripped down version that still includes the most important features is free. This compares to Adobe Creative Cloud, which costs more than $50 per month. DaVinci Resolve 15 is platform agnostic, running on macOS, Windows 10 and Linux, and offers four modules in one app. Continue reading Blackmagic Design Debuts DaVinci Resolve 15 with VFX Tools