Google Enters Budding On-Demand Supercomputing Business

Google is now offering Preemptible Virtual Machines (or VMs), a new class of computing resources that can be rented for a steep discount and shut down at any time. The only caveat is that customers must be willing to yield the computing resource on short notice. The solution is ideal for universities and companies that can’t or don’t want to buy their own expensive supercomputers. By offering this service, Google is entering an area dominated, up until now at least, by Amazon Web Services’ short-term use program, Spot Instances. Continue reading Google Enters Budding On-Demand Supercomputing Business

NFL and Twitter Expand Partnership With More Video and Ads

The National Football League and Twitter already have a relationship, but in a new deal, Twitter users will be able to enjoy an increased amount of footage beginning with the start of pre-season football. The NFL has just signed a multi-year deal with the social network to add more game highlights from pre-season games through the 2016 Super Bowl, breaking news, analysis, game recaps, behind-the-scenes video and other footage of interest to football fans. The relationship between the two companies began in 2013. Continue reading NFL and Twitter Expand Partnership With More Video and Ads

Twitter Mobile App Analysis Tool is Popular With Developers

Twitter’s new tool that analyzes the performance of mobile apps is now handling about 5 billion sessions per day from app developers. The tool is called Answers, and it is part of a larger set of free tools called Fabric. Twitter released Fabric in October to encourage the growth of the mobile app ecosystem by offering tips to improve performance and design, and making Twitter easier to integrate into third-party apps. Answers competes with services such as Google Analytics and Flurry. Continue reading Twitter Mobile App Analysis Tool is Popular With Developers

Consumers Spending 31 Percent More Time with Mobile Apps

According to new data from Nielsen, the amount of time consumers are spending on apps has reached an all-time high. The report indicates that Android and iPhone users in the U.S. age 18+ spend 65 percent more time (in excess of 30 hours each month) using apps than they did two years ago. However, the average number of apps used per month only increased from 23.2 in Q4 2011 to 26.8 in Q4 2013. Not surprisingly, 18-24 year-olds spend the most time on apps each month (37 hours, 6 minutes). Continue reading Consumers Spending 31 Percent More Time with Mobile Apps

SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

According to a Piper Jaffray report, Netflix remains ahead of Amazon’s Prime Instant Video in terms of licensing content, offering more top 50 movies and top 75 TV shows in recent years. Amazon has been heavily investing in exclusives and original content to increase its offerings. Meanwhile, Hulu delivers almost three times the number of top-rated shows as Netflix. Of the top 75 TV series from the 2013-2014 season, Hulu Plus has 57 percent, Netflix offers 20 percent and Amazon 9 percent. Continue reading SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

Nielsen Sets Out to Identify Who is Tweeting About Television

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Researchers Use Algorithm for Computers to Understand Video

Researchers at MIT have developed a method for teaching computers to understand what is happening in video content. The method uses a similar approach to textual analysis, such as natural language processing, by looking at each part of a video to figure out what the whole thing means. The researchers created an algorithm to identify what occurs in individual frames of the video, and then determines what those mean when combined in a certain order. Continue reading Researchers Use Algorithm for Computers to Understand Video

Government Considers Limits on Customer Data Collection

As the next step in the ongoing privacy debate sparked by the actions of Edward Snowden, the White House has released a report that recommends the government create limits on how companies make use of the information they gather online from customers. The report’s chief author is John Podesta, a senior White House adviser. Private companies fear a government initiative that could regulate how they profit from data gathered through mobile communication and Internet surfing habits. Continue reading Government Considers Limits on Customer Data Collection

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

Twitter Acquires Gnip, Could Provide More Data to Advertisers

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers

Plans For Future Google Contact Lenses Include Micro Camera

Google has invented a new camera component to integrate into its future Google Glass-related smart contact lenses. These sophisticated lenses will allow users to control a tiny camera using the owner’s blinking patterns. The embedded camera will be able to capture and process an image to perform local functions in the contact lenses or on a remote device. This new technology may also be able to provide on-the-spot facial recognition or help blind people see. Continue reading Plans For Future Google Contact Lenses Include Micro Camera

New Deal with VEVO Will Bring Music Content to Yahoo Screen

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

CNN’s Interactive Product Offers News Viewers More Control

During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control

NAB: DataFission Platform Aims to Search the Unsearchable

DataFission has developed generally applicable technology that can index, search and report on all forms of unstructured, metadata-free digital data. With deep roots in military research, this San Jose company has developed algorithms that can index files and streams of data, without human interaction, in one sweep. The system can index any type of data, including video, still images, music, audio tracks, text, software and metadata. According to its brochure, DataFission is “Solving the world’s problem of searching the unsearchable.” Continue reading NAB: DataFission Platform Aims to Search the Unsearchable

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