Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Amazon’s quick delivery of groceries, cleaning supplies and other products is now expanding into a trial whereby consumers buy directly from merchants, with Amazon providing the latter with lower delivery costs, warehouse inspections, logistics software and recommendations. By doing so, Amazon shifts the burden from its own warehouses. In the process, however, it cuts out United Parcel Service and FedEx, both of which would have picked up the parcels from merchants’ warehouses and delivered them to customers. Continue reading Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Amazon to Debut New Delivery Service in 37 Cities Next Month

Amazon is introducing Amazon Key, a service that, via a smart lock and a security camera, allows its couriers to unlock the consumer’s front door and drop a package inside. Similarly, Latch, a startup that makes smart locks, inked a deal this summer with Walmart online shopping site Jet.com to pay for its locks to be installed in 1,000 New York City apartment buildings. Amazon Key, which starts at $250, is a kit that includes an Amazon Cloud Cam (available separately for $120) and a Yale or Kwikset smart door lock. Continue reading Amazon to Debut New Delivery Service in 37 Cities Next Month