Patreon, Reddit Linkage Aims to Bring Artists Closer to Fans

Patreon, the membership platform for independent creators, just revealed that it is integrating with Reddit, with the aim of bringing its artists closer to its fan base. Patreon boasts 100,000 creators and two million patrons (i.e., subscribers), many of whom already have a presence on Reddit. On Reddit, many fans have created subreddits to discuss the work of Patreon creators, such as podcast Chapo Trap House. This new relationship adds to other ways Patreon has helped creators earn revenue from their fans. Continue reading Patreon, Reddit Linkage Aims to Bring Artists Closer to Fans

Hachette Launches Twitter Experiment to Boost its Book Sales

Hachette Book Group, which publishes best-selling authors including Michael Connelly, Malcolm Gladwell and James Patterson, announced on Monday that it is partnering with Gumroad to determine whether author tweets can help push book sales. In today’s social media landscape, authors with significant Twitter followings — such as John Green and Paulo Coelho — have experienced major success. Gumroad enables creators to sell products directly to social media followers without leaving Twitter. Continue reading Hachette Launches Twitter Experiment to Boost its Book Sales