Netflix indicated recently that it is considering offering its subscribers the ability to download content and watch it offline. But, in an era in which Wi-Fi and 4G are everywhere, the question is: Is it necessary? How many subscribers think they would actually download content? And, if so, when do subscribers think they would watch downloaded videos? Since its 2007 introduction, Netflix has streamed videos (and mailed physical DVDs), an unchanged paradigm that has served it and its subscribers well. Continue reading Survey Shows Netflix Subscribers Want Ability to View Offline

Netflix continues to invest heavily in its original programming as the company competes with pay TV and rival streaming services. The company has also reduced its U.S. library as licensing costs climb, while adding to its international offerings in markets such as Canada and Great Britain. To get a sense of the brand’s perception in an evolving digital landscape, AllFlicks surveyed 3,000 visitors to its own site and Reddit to learn how the company is faring as compared to pay TV and other entertainment businesses. With this select group, 75.5 percent believe Netflix could replace traditional TV. Continue reading Survey: Netflix Subscribers Envision the Service Replacing TV