“Cars 3” became the first Pixar film to be distributed in the 4DX motion-based “immersive” film format from CJ 4DPlex, one of several formats that give the moviegoer a physical experience, as seats shake, tilt and pivot and the theater emits scents, sprays of water, fog and strobe-lighting, all relevant to what’s on the screen. These experiential formats have focused mainly on superhero and action movies, although 4DX films were released for “Despicable Me” in 2010, as well as “The Jungle Book” and “Kung Fu Panda 3.” Continue reading ‘Cars 3’ Released in Experiential 4DX Format, Boosting Trend

Seoul-based CJ Group, which operates Asia’s largest theater chain, wants to transform the multiplex experience with its new 4DX theater technology. The conglomerate has signed a deal with AEG to introduce “4-D” cinema to U.S. consumers this summer at Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles. The 4DX tech combines moving and vibrating theater seats with effects such as wind, strobes, fog, rain and scents — all synchronized to the film action taking place on screen. Continue reading CinemaCon: 4DX Theater Technology Coming to Los Angeles