Survey Details Growing Preference of Web Retailers over Brick-and-Mortar

  • In a recent survey conducted by market research company Lab42, it was found that 66 percent of consumers prefer Web retailers to brick-and-mortar stores and about 73 percent of survey participants do nearly half of their shopping online.
  • “Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking,” notes Mashable.
  • The Web can also be a great place to find bargains. Nielsen recently reported that nearly half of all U.S. smartphone owners regularly use shopping and deal apps such as eBay, Amazon, Groupon and LivingSocial.
  • “About 45 million smartphone owners access shopping-and-commerce apps each month,” details the post.
  • Lab42 created a great infographic to help visualize the data. One interesting statistic: “45 percent of online shoppers have bought something online that they would not buy in person.”

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