Silicon Beach: The Creative Reinvention of Entertainment Media
By Karla Robinson
September 14, 2012
September 14, 2012
- Social media continues to revolutionize communication, while technology enables more sophisticated electronic devices, and media consumption is being rewritten by new distribution methods.
- Aber Whitcomb, CTO for the Social Gaming Network, and Drew Baumann, CTO of the YouTube-oriented business Fullscreen, spoke about these changes — and how Los Angeles is where it all comes together.
- According to Baumann, Silicon Beach is the place for media technology companies. The more established media companies in the area are intrigued by new technology-powered media ventures.
- There is an assumption that technology comes from Silicon Valley and entertainment from Hollywood, Whitcomb agrees. But actually, there is a convergence of the two spheres, even more so in Silicon Beach.
- The norm today is to “consume content on multiple screens and people expect to be able to do that,” Whitcomb notes of the new distribution philosophy. This also applies to gaming; his company works to provide seamless transitions between devices and platforms.
- “The media business has been around for a hundred years, but it’s evolving,” Baumann explains. Brands and media companies are awesome at creating content, but don’t really know how to use new distribution methods, like YouTube, to their full potential.
- “The video distribution business is really being disrupted right now and I’m excited to see what new businesses it creates,” he says.
- Both panelists believe this is an exciting time to be in the industry, especially in Silicon Beach — even though the next chapter is difficult to predict.
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