Sharp Gets Out of TV Manufacturing, Leases Name to Hisense

Chinese electronics-maker Hisense is looking to ramp up its TV business in the Americas with the $23.7 million purchase of a Sharp manufacturing plant in Mexico. Sharp is exiting the business after struggling to compete with TV leaders such as LG and Samsung, and will lease rights to its brand name to Hisense. “Once Hisense picks up production, it’ll be the real name behind Sharp TVs, as well as the Aquos and Quattron branding,” reports The Verge. Sharp plans to continue offering other consumer electronics — such as ovens, photocopiers, and solar cells — in the Americas. However, the company is getting out of the TV game.

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