Facebook took the offense against Apple for its new policies limiting personalized ads on its products, stating that this would disproportionately hurt small businesses that rely on such ads. It pointed to internal research that found small businesses earned 60 percent less without access to targeted advertising. Facebook vice president for ads and business products Dan Levy called Apple’s move anticompetitive, benefitting the company’s own profits at the expense of not just small businesses but also app developers. Continue reading Tension Erupts Between Apple, Facebook Over Targeted Ads

With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

Apple launched mandatory labels that provide easy-to-grasp information of the privacy policies for apps in the Mac and iOS App stores. The mandatory policy applies only to new apps or updates of existing ones. Although countries such as Finland, Singapore and the UK have adopted such labels, Apple appears to be the first global Big Tech company to “embrace and promote” the idea. The labels list three items: Data Used to Track You, Data Linked to You and Data Not Linked to You, with details under each. Continue reading Apple’s Mandatory Privacy Labels Launch on All iOS Platforms

As part of ETC@USC’s Executive Coffee with… series, M&E leaders connected via Zoom with eight engineering students, three cinema students and one business student on October 29. The topic of discussion was “Production in the Cloud for Media and Entertainment; content and experience creation, distribution, interaction, and analytics.” Students were particularly interested in new advances related to areas such as production workflow, asset management, gaming, remote collaboration for live music, and the impact of analytics on content creation. Continue reading ETC Executive Coffee: Students, Execs Talk Cloud Resources

App Annie predicted that mobile game and app spending will have grown 25 percent to $112 billion in 2020. Director of market insights Amir Ghodrati added that the company will likely revise these numbers upwards at the end of December. Both iOS and Android showed record-breaking growth, with 65 percent of spending going to the former and almost 30 percent to the latter. Apple iOS and Google mobile app and game downloads are expected to reach 130 billion in 2020, up 10 percent from 2019. Continue reading App Annie Reports Growth in Mobile Game and App Spending

Apple has begun building its own cellular modem for smartphones, to replace those now purchased from Qualcomm, according to Apple senior vice president of hardware technologies Johny Srouji. He added that it is one of the few wireless chips that Apple designs, along with the W-series in the Apple Watch and U1 Ultra Wideband (UWB) chip in the iPhone. In addition to reducing costs, moving the modem in-house could eventually lead to cellular connectivity becoming a standard feature for the iPad, Apple Watch and other devices. Continue reading Apple Begins Working on Its Own Cellular Modem for Devices

Nielsen will debut a new TV ratings system beginning in Q4 of 2022 that will incorporate digital viewing, including streaming TV, into its metrics of current traditional TV audiences. In 2021, it will preview the new data with existing ratings. Nielsen will need the approval of the TV networks and tech companies and hopes to gain ad seller and buyer support by the start of the fall 2024 TV season. Nielsen will also need to integrate its new metrics across platforms and data sources to ensure reliably comparable information. Continue reading Nielsen to Introduce New TV Ratings That Include Streaming

Amazon announced the AWS Panorama Appliance, a plug-in that connects to a network and identifies video streams from cameras in the customers’ industrial facilities. It enables AI services for construction, manufacturing, retail and other industries and is aimed at “industrial companies looking for a more holistic, computer vision-centric analytics solution.” It integrates with AWS IoT services including SiteWise. Also new is the AWS Panorama SDK that allows manufacturers to build new cameras for computer vision at the edge. Continue reading Amazon Unveils Computer Vision Products for Industrial Use

China’s top quantum research group said its Jiuzhang quantum computer produced results in minutes that would take 2+ billion years by the world’s No. 3 powerful supercomputer. That exceeds Google’s prototype quantum computer which, last year, came up with a result in minutes that it estimated would take a supercomputer 10,000 years. The two quantum computers work differently: China’s University of Science and Technology’s computer manipulates photons, whereas Google’s builds quantum circuits via super-cold superconducting metal. Continue reading Chinese Researchers Create Quantum Computing Benchmark

Amazon is slowly rolling out Amazon Sidewalk, first revealed in 2019 as an effort to create smart neighborhoods via wireless Bluetooth Low Energy (BLE) and 900MHz radio signals that can expand the connectivity reach to up to half a mile. Using a small amount of the home’s Wi-Fi bandwidth, Amazon Sidewalk can connect the user with any compatible device, such as garage door openers or outdoor lights, without any additional hardware. Amazon has unveiled it first as a free software update to Echo speakers and Ring cameras. Continue reading Amazon Sidewalk Rolls Out with Echo, Ring Software Updates

To kick off ETC@USC’s eight-part Executive Coffee with… series, Verizon’s Albert Lao led a Zoom discussion on September 23. “How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was the framing question for a wide-ranging discussion. Three students each from the cinema school and the engineering school, plus two students from the business school participated. Lao set up the discussion by showing a brief video explaining 5G and edge computing, and describing how they would impact entertainment creation, distribution and analytics. Continue reading ETC Executive Coffee: A Discussion with Verizon’s Albert Lao

A comprehensive report from the Entertainment Software Association (ESA) reveals that the game industry created direct economic output of $409.9 billion in 2019 as well as direct employment of 143,045 people. Further, gaming generated total income of $35.28 billion including $17.37 billion in direct compensation to workers in the video game industry. In indirect support, the game industry contributed $90.3 billion. All these figures are predicted to grow in 2020, due to the rise of gaming during the COVID-19 shutdowns. Continue reading ESA Report Details Ongoing Growth of Video Game Industry

Cryptocurrency Bitcoin is on a roll, rising to a record high since the advent of the global coronavirus pandemic. In March it had skidded to below $4,000. This time, however, its growth is not being driven by the same speculative forces that led to its peak of $19,783 in 2017. Instead, American companies and other traditional investors are gravitating to Bitcoin as an alternative asset, similar to gold, that enables them to place part of their financial portfolio outside the influence of governments and the traditional financial systems. Continue reading Investments in Bitcoin Increase During the COVID Pandemic

Google is relaunching its Google Pay digital wallet and online payment system for Android and iOS with a raft of new features including the ability to connect to the user’s bank account for a searchable overview of finances. The company also plans to partner with banks in 2021 to offer its Plex, an online checking and savings account within the app. This more fully-featured Google Pay can now serve as a direct competitor to Apple Pay, Samsung Pay, PayPal, Venmo and other apps and services, as well as an online bank such as Ally. Continue reading Google Launches New Google Pay, Readies Banking Service

Seventy-five percent of the market for new television displays is for 4K. While the 1080p format loses ground, 8K sales are growing, expected to be the No. 2 most popular TV display format within the next few years. The 8K resolution format is gaining popularity due to its ability to display complex video game graphics and enable glasses-free 3D and volumetric images integrated with UHD. As the format continues its growth, 8K will depend on upconverting existing 4K content; its integration into NextGen TV (ATSC 3.0) is still ongoing. Continue reading CTA, Experts Predict Factors Impacting 8K Display Adoption