The U.S. is increasing efforts to thwart technology theft, launching what some are calling a “hack back” attack against adversaries who use illegal means in attempts to steal developmental secrets or strike at supply chains. Operating from 12 metropolitan regions, the new Disruptive Technology Strike Force (DTSF) will enforce laws protecting U.S. advanced technologies from illegal acquisition and use by nation-states. The goal of the DTSF — a joint venture of the Department of Justice and the Commerce Department — is “to strike back against adversaries trying to siphon off our best technology,” deputy attorney general Lisa Monaco said. Continue reading Federal Government Creates Strike Force to Fight Tech Theft

The overheated podcast sector has hit an iceberg, according to recent reports citing staff layoffs and the end of the big-money talent deals that until recently had become  commonplace. Spotify, Amazon, NPR and SiriusXM have been trimming budgets while allowing costly agreements to expire without renewals. The sector grew explosively in the past decade, with the number of U.S. listeners age 12 and over who have tried podcasting more than doubling to 62 percent, or 177 million users, according to Edison Research. But now that the euphoria has worn off, a mature market is learning sustainability. Continue reading Podcast Industry Reins in Costs After Years of Rapid Growth

Pinterest grew Q4 year-over-year revenue by 4 percent, to $877 million, while full year sales jumped 9 percent in 2022 totaling $2.8 billion. The company said that global monthly active users also grew by 4 percent in the three month period ending December 31, to a total of 450 million. CEO Bill Ready emphasized on the earnings call the intent to eventually “make every pin shoppable.” Similar to how it is monetizing still images Pinterest is focusing on making videos “more actionable” by applying what it calls “our computer vision technology.” Continue reading Pinterest Grows Its Active Users, Focuses on Video Shopping

Microsoft unveiled a ChatGPT-powered version of its Bing search engine on Tuesday, following Google’s announcement it is testing a conversational artificial intelligence app called Bard, expected to launch publicly in the coming weeks with applications for products starting with Google Search. Google will next month begin onboarding developers, creators and enterprises for its generative language API (which will initially utilize a lightweight version of LaMDA and eventually offer “a range of models”). Microsoft’s partnership with OpenAI and Google’s new plans may be putting pressure on Apple and Meta. “A race starts today,” Microsoft CEO Satya Nadella said. Continue reading Google and Microsoft Announce AI-Based Search Functions

During Samsung’s Galaxy Unpacked event in San Francisco, the company introduced its $1,200 Galaxy S23 Ultra smartphone, featuring a 200-megapixel camera sensor, an updated form factor, a Snapdragon 8 Gen 2 processor, and major jump in storage. Samsung also announced updated Galaxy S23 and S23 Plus models with the same floating camera design of the S23 Ultra and pricing that matches last year’s offerings. The company’s new Galaxy Book3 Ultra laptop touts a 16-inch, 120Hz OLED screen and offers an Intel H-Series Core i7 or Core i9 processor and an Nvidia RTX 4050 or 4070 GPU. The Book3 line features Samsung’s Dynamic AMOLED 2X display and an Nvidia RTX 3070 GPU. Continue reading Samsung Unveils Smartphones, Laptops at Unpacked Event

Disney Advertising has struck a deal with measurement firm EDO to examine audience engagement across multiple platforms, starting with Hulu. EDO will also provide outcome data, quantifying the effectiveness of streaming campaigns. The agreement allows Disney to provide brands with information detailing the impact of streaming ad exposure “on cross-screen digital behavior like search and site visits,” said Disney Advertising SVP of data enablement and category strategy Danielle Brown from the company’s annual Tech & Data Showcase last week. The company has also expanded its relationship with Samba TV, another vendor in the new currency space. Continue reading Disney Expands Its Ad Measurement with EDO and Samba TV

TikTok is taking a proactive stance to quash U.S. government concerns that user data might be collected and exploited by China, where the viral video platform’s parent, ByteDance, is based. TikTok CEO Shou Zi Chew made the rounds in Washington last week, sharing with think tanks and public interest groups his plan to prevent data on Americans from being transmitted out of the country. The strategy marks a shift for TikTok, which kept a low profile during attacks by the Trump administration and continuing pressure under President Biden. Chew is now scheduled to testify before the House Energy and Commerce Committee about security and privacy. Continue reading TikTok On the Offense in Battle to Protect Its U.S. Operations

Quantum computing promises future benefits, but also poses present-day cybersecurity risks that the federal government is urging commercial businesses to prepare for now. In fact, a law passed in December, the Quantum Computing Cybersecurity Preparedness Act, requires federal agencies to develop security plans addressing the vulnerability posed by the so-called “Y2Q” moment. Quantum computers are so quick and efficient as to be able to crack virtually any encryption. Although quantum computing is still in the development stage, the machines are expected to reach practical operability by 2030. Continue reading Feds Say Time to Prep for Y2Q Quantum Computer Hacking

Microsoft is expanding its relationship with OpenAI, entering what it calls “the third phase of our long-term partnership” with a multiyear, multibillion dollar investment to accelerate AI breakthroughs to ensure these benefits are broadly shared with the world.” Although the companies did not disclose financial terms, Microsoft’s investment was previously reported as $10 billion. The New York Times reports OpenAI is also in talks to complete a tender offer for as much as $300 million (contingent on the number of employees selling stock), “which would value the company at around $29 billion.” Continue reading Microsoft Invests $10 Billion in OpenAI, Valued at About $29B

The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Continue reading New Ad Certification Group Seeks Support of Major Agencies

Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Continue reading Apple Debuts MacBook Pros with M2 Pro and M2 Max Chips

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

Apple is gearing up to make a big play for the smart home market, according to reports that put it on a trajectory to challenge Google and Amazon. This week, the company released a new HomePod smart speaker with superior audio, enhanced Siri capabilities, and better security. But a report surfaced of Apple preparing a dedicated smart home control device to rival the displays for Amazon’s Echo Show and Google’s Nest Hub. Although the iPad currently offers some smart home features, standalone devices are growing in popularity, kickstanding on countertops or mounted on walls. Continue reading New Apple HomePod Signals Big Push in Smart Home Space

Smart TVs were among the hottest products of CES. One set that seemed to generate raves all-around was TCL’s 98-inch 4K QLED with Dolby Vision HDR and Google TV. The unit features a built-in subwoofer, powerful Mini-LED backlight system and more than 2,300 dimming zones. During the show, TCL announced it was readying its first QD-OLED TV and committing to Samsung Display panels. However, the company later explained that a line in the “press release confirming plans to launch the brand’s first QD-OLED television this year was incorrectly included.” TCL, which said it will be “focused” on Mini-LED this year, showed a range of compelling TV tech. Continue reading CES: TCL Expands TV Lines, 98-Inch 4K QLED Model Is a Hit

Connection, collaboration, and cooperation are three words that underscore almost everything we saw during four days at CES 2023. We anticipated this would not be a show of breakthrough innovations. Instead, we expected innovative ways to use recent advances. In broad categories, AR, haptics, and AI were much in evidence. Interesting light field displays and curved screens caught our eye. There were fewer cars but way more commercial vehicles and components driving “software-defined mobility.” TVs were secondary to connected ecosystems in Samsung and LG’s displays, while creators took center stage for Sony, Canon, and Nikon. Clear across the show, innovation may come from startups but to scale it takes giants. Continue reading CES: Show Floor Reveals the Ups and Downs of Tech Trends