Roblox Demos ‘Moments’ Short-Form Video Feed, AI Features
September 9, 2025
Roblox is launching an in-app feature called Roblox Moments, a scrollable short-form video feed for users 13 and older to upload and share clips. The company is also debuting new AI tools including one that generates 4D objects “where the fourth dimension is interaction.” Real-time voice chat translation and agentic updates to the Roblox Assistant AI helper are among the other features announced at the Roblox Developers Conference, where the company promoted an 8.5 percent bump in creator revenue potential and introduced an “age estimation” initiative that will use facial ID in addition to other tools.
Available in beta, Roblox Moments lets users capture and share 30-second clips that viewers can tap to join-in on games. “Roblox is making the source code for the app available to game developers so they can customize it for their products,” writes Bloomberg, comparing the feature to TikTok’s shorts.
With more than 100 million players logging on every day, and 380 million active monthly users, Roblox has become one of the most vibrant video game platforms in the world, relying exclusively on user-generated content provided by independent creators.
Roblox “has shared more than $1 billion of the revenue the games generate with the developers over the past year,” according to Bloomberg.
And the company wants to grow that even further by “increasing the DevEx (Developer Exchange) rate, allowing creators to earn 8.5 percent more when they convert their earned Robux into cash,” reports TechCrunch, explaining that “now, 100,000 earned Robux will equal $380, rather than $350 when converted to cash.”
Roblox has created an ecosystem with “thousands of independent creators globally earning full-time job equivalents in their regions,” the company details in an RDC 2025 news release.
These include updates to the Roblox Assistant, which translates natural language into code, “become more agentic and context aware,” able to execute “complex multistep tasks with a deep understanding of the Roblox environment,” the company explains in an announcement. The Assistant will later this month become compatible with the Model Context Protocol (MCP).
Roblox, which has taken heat for child endangerment, according to CNBC, is also using AI to help with safety, rolling out “an ambitious plan to expand age estimation to all Roblox users who access our on-platform communication features by the end of this year” through “a combination of facial age estimation technology, ID age verification, and verified parental consent,” according to a newsroom post.
CNBC says the AI updates “will roll out to users before the end of the year.”
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