Public Enemy Invites Remixing and Sharing via BitTorrent
June 20, 2013
To promote its latest album, hip hop group Public Enemy is teaming with BitTorrent, in a move that will also showcase the company’s newest file sharing products. Public Enemy is making the track, “Get Up Stand Up,” available as a free BitTorrent Bundle download. Bundle will enable fans to unlock additional content including a music video and outtakes in addition to multitrack recordings available for remixing the song and participating in a remix contest.
“Download the Bundle, and unlock a free single, exclusive video content, and 37 multitracks,” explains the BitTorrent Bundle page for Public Enemy (which also features a 1-minute video overview of the service). “How you remix them is up to you. So make something dope. Send your tracks back to the artists for the chance to have your remix released by Public Enemy.”
According to the BitTorrent Blog, 1st Prize includes the top remix getting released by Public Enemy, plus equipment from Blue Mics, Native Instruments, and Public Enemy swag; 2nd Prize goes to three remixers who will win equipment from Blue Mics and Native Instruments, plus merchandise from Public Enemy; and 3rd Prize will be awarded to five remixers who will win Public Enemy merchandise and a feature in BitTorrent.
“For BitTorrent, the cooperation is a bit of a twofer,” suggests GigaOM. “Not only does it involve BitTorrent Bundles, which the company has been touting as a way for artists to promote and even monetize their work through P2P sharing, but the remix contest also utilizes BitTorrent’s own SoShare system, which is meant to give creatives a way to share big files online.”
“For many established people in the music business, there’s a fear that comes along with it,” explains Gary “G-Wiz” Rinaldo, Chuck D’s manager and a music producer who has worked with Public Enemy, Aerosmith and Run-DMC. “We don’t have that fear. The ability to freely share an archive and have flexibility on how it can be used is an extremely powerful tool when it comes to making music and media available.”
Each BitTorrent Bundle comes with a key. “Fans can unlock artist content with an email address, or a donation,” notes the BitTorrent Blog. “The idea is to make each song a storefront; and each file more valuable each time it’s shared.”
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