Pinpoint Accuracy: Viacom Offers Scalable Media Buys Across All Properties

  • At the Adobe Digital Marketing Summit in Salt Lake City, Viacom unveiled a new ad service called Surround Sound.
  • The service will enable advertisers to reach audiences across every screen on which Viacom has a presence — from television and online video to premium displays, mobile or other digital platforms.
  • Surround Sound will be available for Viacom media networks such as MTV, Nickelodeon, Comedy Central, Spike and VH1. It is powered by Adobe’s AudienceManager platform.
  • “With Surround Sound we’re able to extend those audience buys across all of our properties, find those individual unique audience segments — what we’re calling ‘pinpoint accuracy’ — to be able to serve them targeted and most relevant ad experiences,” explains Josh Cogswell, SVP of digital products at Viacom.
  • Surround Sound offers advertisers scalable media buys across nearly 100 million homes on-air, more than 80 million unique visitors online, and the mobile and email users the company reaches globally.

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