Expanding 3D: Cameron Pace Joins the Sports Video Group as Sponsor

  • Cameron Pace Group is focusing on 3D workflow and business models, and joining groups to rally support for their efforts. The Sports Video Group this week welcomed CPG as a platinum sponsor.
  • “When Cameron and Pace joined forces 12 years ago, their mission was to create a new entertainment experience for feature films,” reports SVG. “More recently, the mission of their company, which was formed last year, has expanded to include the non-theatrical broadcast world.”
  • CPG has been extending this mission to include sports broadcasting. The company supports “ESPN 3D and CBS Sports, with their 3D sports productions, including US Open tennis, The Masters golf, NBA All-Star Game, and MLB Home Run Derby.”
  • CPG’s sports production is centered on the company’s Shadow D technology, an integrated 2D/3D camera system that captures both 2D and 3D images at the same time.
  • “By combining the 2D and 3D deliverables, CPG hopes to push the ubiquity of 3D in all markets, whether feature film, episodic television, or sports broadcast,” explains SVG.

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