Over-the-Top TV: Growing Numbers from Generation Y

  • Nearly a quarter of Generation Y viewers are now opting for Internet-connected TVs over broadcast.
  • A new survey from Knowledge Networks indicates viewers 13 to 31 are more likely to cut the cord than other generations.
  • Of this demographic, 44 percent still watch regular prime-time broadcasts, compared with 66 percent of baby boomers.
  • It is interesting to note that Generation Y also uses DVRs significantly less than Gen Xers.
  • Multichannel News asks: “Will the younger generation at some point subscribe to ‘real’ TV? Or do their current media-consumption habits point toward an eventual decline of traditional television viewing?”