Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Are Millennials More Drawn to Netflix than Other Services?

Millennials are an age group that keep cable executives up at night. Many do not own actual TVs, do not pay for cable, and rarely pay for Internet content. Generally, this generation grew up on free media content. But Netflix offers its original programming in ways that satisfy this generation’s need to have immediate access to content, regardless of when and how. This contrasts with traditional broadcasters airing shows first on TV, then later online. Continue reading Are Millennials More Drawn to Netflix than Other Services?

Over-the-Top TV: Growing Numbers from Generation Y

  • Nearly a quarter of Generation Y viewers are now opting for Internet-connected TVs over broadcast.
  • A new survey from Knowledge Networks indicates viewers 13 to 31 are more likely to cut the cord than other generations.
  • Of this demographic, 44 percent still watch regular prime-time broadcasts, compared with 66 percent of baby boomers.
  • It is interesting to note that Generation Y also uses DVRs significantly less than Gen Xers.
  • Multichannel News asks: “Will the younger generation at some point subscribe to ‘real’ TV? Or do their current media-consumption habits point toward an eventual decline of traditional television viewing?”