Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world.

“At launch, the feature offers more than 50 preset prompts,” reports The Decoder, detailing how “with just a few clicks, users can transform their videos into cloudscapes, kawaii scenes, teddy bear worlds, underwater environments, and more.”

Engadget calls the examples showcased by the company “head-turning” and says it brings social media users “closer to Hollywood-level CG effects that anyone can produce in a few seconds,” adding that the Movie Gen model that Meta introduced in October “is starting to bear fruit.”

Social Media Today says the new “Restyle option” enables users to “completely alter the context of their video clips.”

“Once you’ve chosen a preset prompt, Meta AI will edit your video to match the selected scenario,” Meta explains in a news post. “You can turn your video into a graphic novel and see yourself reimagined as a vintage comic book illustration” or change rainy day lighting to “a dreamy mood with shimmery sparkles.”

The AI-edited videos can be shared from Edits and the Meta AI app “directly to Facebook and Instagram,” while the Meta AI app and browser-based Meta.AI facilitate sharing the AI creations “directly to the Discover feed,” according to Meta.

“It seems with this video editing feature, Meta wants more creators to use its own tools rather than third-party apps,” TechCrunch writes.

And to keep them from turning to other platforms, TikTok launched AI Alive last month, which allows users to turn static images into short videos through its Stories app and post them to For You and other feeds.

This month, Snap launched a standalone AI app for iOS and the Web that lets people create Snapchat AR filters and Bitmoji using generative tools in its Lens Studio.