Intelligent Content: Will Your Media Soon Know You Best?

Intelligent Content is developing along with the evolution of digital technology and in relation to how humans interact with it. As the analytics and visual design of written content both take on an increasingly large role in how people consume information, we are about to experience an era in which information design and delivery changes in real-time in direct response to how readers are consuming the content.

“New technologies from Amazon, Apple, Google, WordPress and Tumblr already provide a preview of Intelligent Content. In essence, it won’t be long before the media we consume knows us better than we know ourselves,” writes paidContent.

“Books and magazines of the future will act as sort of human compilers, translating your reading desires into pure machine language that tells the publisher how to present the material for faster and more pleasurable absorption,” suggests the article. “It’s difficult to comprehend what these experiences will be like once machines themselves begin creating material for humans.”

In addition, “the content itself will be designed to gather information about the reader, mash it up with data about others interested in related subjects, authors, or publishers, then decide what content to present to you next. This is what we mean by Intelligent Content.”

As society continues to engage with streams of consciousness via Twitter, Instagram and other social media, people will want even more information curation from trusted sources, according to the prediction. That will come in the form of Intelligent Content.

It is uncertain how it will look exactly and where it will come from, meaning which publishers are going to take the first stabs at this sort of smart reading experience. But some are already making moves: “Quartz (, a digital only news site launched in September last year, uses WordPress and responsive design to customize the reader’s experience on a device level. Companies such as Gravity, Contextly and Sailthru offer digital publishers new tools to create more personalized experiences based on a visitor’s profile and previous reading behavior,” writes paidContent.

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