Google For Work: Software, Cloud Services Target Enterprise

Google is competing with fellow tech giants Microsoft and Amazon to offer businesses the best options for their employees, from laptops to software to cloud services. The company’s Google Drive for Work is designed to help co-workers share files, even if they were created in a Microsoft or Lotus program. Also, the company’s new pitch to workplaces has featured its cloud services, which provides computing power, storage, application storage, and mobile support for businesses’ online presence.

google29Google hopes that its new “Google for Work” software, which includes popular features such as Gmail, Search, Maps, and Hangouts, will help unseat Microsoft as the standard for businesses. According to the website, 64 percent of Fortune 500 companies “have gone Google.”

Amit Singh, a Google executive, believes more companies will make the switch because they want to take advantage of technology to radically change their business or industry.

“People are spending the vast bulk of their time on [mobile] devices versus desktops. [Workers] are involved in technology choices. They use things at home and they want to use the same things at work, because they find some of the same things at work haven’t kept up,” he told The Wall Street Journal.

“Going Google” doesn’t necessarily mean that companies have to make drastic changes to their system. “Our value proposition with Drive is please keep using whatever you’re using — Microsoft, or Lotus products from IBM — and we can add value with Drive alongside that,” Singh said. “If you’re not ready for a big email change, we have this new alternative.”

Google is also providing an alternative to Amazon’s Web Services, which offers similar cloud computing services.

“The first version of cloud has been, you’re used to doing things a certain way, let me give you a virtual storage device in the cloud. It saves a substantial amount [of money] and gives you agility. We will add a different value. We’ll handle the uptime (keeping the service running), the scale, the advice on how to fix [tech hiccups]. That’s actually a very different space than the current cloud space,” said Singh.

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