Epix Everywhere: The Future of Premium Cable Networks?

  • Premium cable network Epix has had its library of Paramount, MGM and Lionsgate movies available for streaming for nearly two years.
  • Since its launch in 2009, Epix has added original programming to its library of 3,000 film titles and has expanded its number of distribution partners.
  • “The channel is now available through Dish Network, Verizon FiOS, Cox, Charter, Mediacom, Suddenlink and the National Cable and Telecommunications Cooperative,” reports GigaOM. “Together, those distributors have more than 30 million subscribers, of which Epix has managed to sign up 9 million to its network.”
  • But now that TV Everywhere has become the trend with other networks, Epix is looking to differentiate itself in additional ways.
  • Epix is building apps for new devices (the network is already available on more than 100 devices), producing more of its own exclusive content, adding video that complements its library of movies, and leveraging partnerships that provide original video content.
  • Clearly, premium cable (and perhaps all television) needs to look beyond traditional practices to survive. Is Epix becoming the model of what a premium cable channel needs to be in the era of TV Everywhere?