Dolby Laboratories has announced Dolby Vision 2, engineered to take Dolby Vision beyond HDR with features like Content Intelligence, an AI-powered image optimization tool, and Authentic Motion, a “motion control tool to make scenes feel more authentically cinematic” by eliminating “judder on a shot-by-shot basis.” In addition to standard Dolby Vision 2, the company is also rolling out a tier called Dolby Vision 2 Max designed for “the highest performing TVs.” Hisense says it will be the first television brand to bring Dolby Vision 2 to market, incorporating it into premium TVs including the company’s new RGB Mini-LED lineup.

French media firm Canal Plus also says it will support the format, according to Dolby’s news announcement.

TechRadar writes that Dolby Vision 2 will over time “replace both the current Dolby Vision standard and the Dolby Vision IQ variation, which adapts the picture based on the ambient brightness in the room.”

“We’ve reached an inflection point where TV technology has dramatically changed while artists continue to demand even more innovative tools,” Dolby Laboratories SVP of entertainment John Couling said in the announcement.

The Verge notes that the introduction of Dolby Vision 2 comes “more than 10 years after the launch of Dolby Vision,” explaining that the new iteration has “Content Intelligence tools that use AI to automatically optimize your TV based on what you’re watching, where you’re watching it, and what device you’re on, expanding on the existing Dolby Vision IQ features.”

In addition to Precision Black designed to improve clarity in darker scenes, there is an “updated Light Sense feature to adjust picture quality using ambient light detection combined with reference lighting data from the source material,” The Verge reports.

Content Intelligence “also supports bi-directional tone mapping capabilities that Dolby says will allow high-performance TVs to deliver higher brightness, sharper contrast, and more deeply saturated colors by letting the people who create the content have more control over how to use the display’s capabilities.”

Key to powering the improvements is a more powerful image engine. Hisense is using a MediaTek Pentonic 800 4K system-on-a-chip (SoC) with MiraVision Pro.

More information on Dolby Vision 2 availability “will come later,” writes TechRadar, noting that “even if makers of the best TVs support it, we also need content to be produced using it,” conceding Canal Plus is a start “but we’ll need to hear a lot more” and that as far as manufacturers are concerned, “Samsung is likely to stay committed to HDR10+ only.”