Disney+ has toggled its one-off promotions to Always-On Perks that aim to build subscriber loyalty and boost renewals for its flagship streaming service and Hulu. Simultaneously, the company is also launching a program called Disney Pinnacle with game developer Dapper Labs. Disney+ subscribers will have early access to a monthly mystery capsule called Disney Pinnacle by Dapper Labs that comes with a $10 Dapper Credit. Subscribers will have access to discounts and various perks from the entertainment giant and its partners. Always-On Perks participants could win tickets to the “Freakier Friday” world premiere or a four-night cruise on the Disney Destiny.

“Users can also get a six-month free DashPass membership from DoorDash, 20 percent off on adidas.com and, in the adidas app, 15 percent off purchases at Funko.com and Loungefly.com,” writes VentureBeat, adding “a two-month Super Duolingo free trial” and three months of the CLEAR+ airport security accelerator among the potential rewards.

Special summer savings at the Walt Disney World Resort, gaming tokens from “Monopoly Go!” and “Star Wars” and an in-game emoji from Disney Emoji Blitz are also available at launch.

The Disney+ program launched in the U.S. in May, with international rollouts coming later this year, Disney explains in a news release.

The Hulu Perks program kicks off June 2 and includes chances to win tickets to Lollapalooza, “Jimmy Kimmel Live!” and passes to Comic-Con in San Diego as well as a sweepstakes “to win items from and inspired by” popular Hulu shows. There are also exclusive perks from partners including Microsoft and LG Electronics.

The Disney Pinnacle by Dapper Labs perks have their own landing page.

“Our fans are some of the most passionate in the world, and Perks are our way of thanking them for subscribing to Disney+,” Variety quotes Disney+ EVP of Marketing Samantha Rosenberg saying. “Whether it’s access to in-demand experiences that only Disney can offer or everyday savings and special discounts from top brands, we’re building two complimentary programs that are all about celebrating our viewers.”

According to Bloomberg, “Disney+ had 126 million global subscribers at the end of March, a 1 percent increase from the previous quarter, while Hulu had 54.7 million, a 2 percent gain.” The company is shifting focus “to the profitability of its streaming division, which generated $629 million in operating income in the first six months of fiscal 2025.”